Marketing Automation Manager

About the Role

Key Responsibilities

• Lead and execute comprehensive, data-driven email marketing strategies in collaboration with cross-functional teams to drive engagement and conversions.
• Plan and execute multi-channel demand generation campaigns for acquisition, nurturing, and retention.
• Collaborate with content, creative, web, and social teams to ensure campaign alignment and consistency.
• Support campaign execution and QA, mentoring junior team members and troubleshooting technical issues to ensure accuracy and performance.
• Conduct A/B and multivariate testing to optimize campaign performance.
• Serve as the primary Marketo expert, offering strategic guidance and best practices.
• Architect and manage all aspects of Adobe Marketo: campaign structure, triggers, drip programs, landing pages, forms, and workflows.
• Build Marketo programs that support customer journey mapping and lifecycle engagement.
• Oversee and optimize marketing automation workflows aligned with overall marketing goals.
• Translate business requirements into scalable marketing automation solutions.
• Own and manage integrations between Marketo and platforms like Microsoft Dynamics CRM to ensure seamless data flow.
• Continuously improve marketing operations through process optimization, technology enhancements, and roadmap alignment.
• Partner with sales to align lead generation goals, handoff processes, and feedback loops.
• Manage lead generation and nurturing in Marketo, including lead scoring, segmentation, and automation.
• Analyze campaign performance and collaborate with analytics to develop dashboards and actionable insights.
• Manage data segmentation, cleansing, and quality control for targeted marketing.
• Monitor email deliverability, optimize inbox placement, and resolve IP reputation issues.

Requirements

• Bachelor's Degree in Marketing, Business, or related field.
• 7+ years of experience in demand generation, email marketing, or marketing automation.
• Deep expertise in Adobe Marketo, including campaign architecture, automation, and program development.
• Experience with CRM platforms such as Microsoft Dynamics.
• Strong analytical skills with experience in campaign reporting and optimization.
• Detail-oriented with excellent QA and troubleshooting capabilities.
• Effective collaborator across cross-functional teams, including sales.
• Strong organizational and project management skills.

Nice to Have

• Marketo Certification preferred.
• Familiarity with marketing technology roadmaps and process improvement methodologies.
• Ability to translate business requirements into scalable marketing automation solutions.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• 7+ years of relevant work experience.

Benefits & Perks

• Competitive total rewards package, continuing education & training, and potential for growth.
• Salary range: $110,240.00 - $165,360.00 annually, bonus and/or incentive eligible.
• Health insurance, life and disability insurance, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week.
• Benefits for roles working less than 30 hours include 401(k), Employee Assistance Program, Employee Resource Groups, and Employee Service Corp.