Marketing Automation Manager

Procore

Full Time

Senior

114k-157k

11 days ago

Job Description

About the Role

We're looking for a highly-talented Marketing Automation Manager to join Procore's Customer Lifecycle team and build out complex end-to-end Adoption, Cross Sell, and Product Lifecycle journeys in our Braze platform. In this role, you'll be responsible for working with highly cross functional teams from across the business to design integrated Customer Journeys that leverage real time data, ML predictive models, dynamic personalization, and AI tool integrations that are all aimed at driving significant impact on bottom line business metrics such as Churn, Expansion, Adoption, CLV and Cost to Serve. This position reports into the Director of Customer Lifecycle Marketing and can be based in any of Procore's U.S. or Canadian offices or work remotely from those regions.

Key Responsibilities

Own and manage Procore's Braze platform at an operational level, including programs, campaigns, and data integrations.
Work closely with data and engineering teams to understand the source, nuance, and use cases for custom data integrations and CDP.
Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns.
Collaborate with Analytics teams to ensure proper campaign tagging and data passing for analysis.
Work with other Technology leaders and teams across Procore to find opportunities for better, smarter MarTech integrations.
Suggest new technologies or workflows to integrate AI and other platforms, and help design and manage pilot programs.
Support regional teams as the global Braze leader with guidance, training, and 'Campaigns in a Box'.

Requirements

6+ years of proven work experience in marketing automation, customer lifecycle, or similar role, preferably in a B2B SaaS environment.
Expertise in the Braze platform, including experience with In-App messages, Content Catalogs, Content Cards, behavioral triggers, dynamic content using Liquid logic, and A/B testing.
Bachelor's degree preferred or equivalent work experience in designing, developing, and managing global marketing programs, strategies, or processes.
Experience working at a Marketing Automation agency or managing an agency from the client side.
An analytic mindset with skills to measure performance and make data-driven decisions.
Deep understanding of customer segmentation and how various marketing channels support omni-channel campaigns.
Ability to analyze campaign effectiveness and guide teams to maximize impact.
Strong interpersonal skills and ability to build relationships across teams.

Nice to Have

Experience with data integrations and working with cross-functional teams beyond Braze.
Knowledge of ML predictive models, dynamic personalization, and AI tool integrations.
Experience in a global marketing environment.

Qualifications

Bachelor's degree or equivalent work experience

Benefits & Perks

Generous paid vacation
Employee stock purchase plan
Enrichment and development programs
Friends and family events
Healthcare coverage

Working at Procore

Procore Technologies is building the software that builds the world. They provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. The company fosters a culture where employees can own their work, are encouraged to try new ideas, and thrive in a diverse, dynamic, and inclusive environment. They are committed to equal opportunity employment and welcome builders of all backgrounds.

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