Marketing Automation Platform System Administrator

About the Role

Key Responsibilities

• Own and administer the Marketo platform, including program templates, data hygiene, campaign execution process, lead nurturing, scoring models, and segmentation
• Monitor system performance, identify bottlenecks, and make data-driven adjustments to achieve optimal results
• Act as the primary point of contact for the Marketo/Salesforce sync, including field mapping, sync errors, campaign attributions, and data flow troubleshooting
• Partner with Sales Ops to optimize lead flow, lifecycle stages, and routing processes within Salesforce
• Develop and execute test cases to validate data sync functionality and performance
• Monitor data health within the system to ensure accurate and reliable information across systems
• Manage and optimize data enrichment to ensure marketing and sales systems are populated with accurate, complete, and actionable information, leveraging third-party tools and integrations
• Create detailed documentation of data sync processes, configurations, integrations, and issue resolutions
• Generate reports and present insights to stakeholders regarding data quality performance and improvements
• Audit and maintain data hygiene including duplication, segmentation, accuracy, and compliance with data privacy regulations (e.g., GDPR, CCPA)
• Ensure accurate campaign attribution by managing UTM parameters, program channels, and campaign member synchronization

Requirements

• Degree in Marketing, Business, or a related field
• 5+ years of hands-on experience with Marketo in B2B high tech or SaaS environments, including certification (Marketo Certified Expert strongly preferred)
• 3+ years of experience with Salesforce, including a thorough understanding of how the Marketo and Salesforce sync works
• Proficiency in database management, SQL, data modeling, and Excel
• Familiarity with API integration and management
• Experience managing integrations with Marketo boundary systems (Zoominfo, Openprise, Drift, etc)
• Deep understanding of marketing operations, lead management, and campaign attribution models
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
• Strong project management skills and the ability to handle multiple tasks and projects simultaneously
• Ability to audit existing systems and propose scalable solutions in a fast-paced environment
• Excellent communication and collaboration skills to work effectively with cross-functional teams

Nice to Have

• Experience with API management and integrations
• Knowledge of data privacy regulations such as GDPR and CCPA

Qualifications

• Degree in Marketing, Business, or a related field
• 5+ years of experience with Marketo in B2B high tech or SaaS environments
• Marketo Certified Expert (preferred)
• 3+ years of experience with Salesforce

Benefits & Perks

• Target salary range of 133,450 - 198,000 USD, with final offer based on location, qualifications, and experience
• Comprehensive benefits package including health insurance, life insurance, retirement or pension plans, paid time off (PTO), and various leave options
• Performance-based incentives, employee stock purchase plan, and restricted stocks (RSUs)
• Hybrid working environment with some in-office and/or in-person expectations
• Embraces work-life balance and offers volunteer time off (40 hours paid annually)
• Access to medical, dental, wellness, and vision plans for employees and their families
• Educational assistance, legal services, discounts, and financial savings programs