Marketing Automation Specialist

About the Role

Key Responsibilities

• Build and execute marketing campaigns across marketing automation and third-party platforms.
• Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.
• Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
• Support QA and testing of all Marketo programs and individual assets.
• Support strategy sessions for assigned business units with campaign development, updates, and data-driven recommendations.
• Segment prospect database to target campaigns and improve message relevancy.
• Apply tracking and reporting to all Marketing Automation tactics.
• Assist with troubleshooting issues across all assigned business units.
• Assist with Marketo data hygiene, system maintenance, and lead management.

Requirements

• Bachelor's Degree.
• 1-3 years of experience in marketing automation/email marketing, preferably with Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot.
• Ability to work in cross-functional teams with a solution-focused mindset and positive attitude.
• Knowledge of Adobe Creative Suite.
• Familiarity with email marketing, CRM, database concepts, and related areas.
• Knowledge of HTML and CSS; JavaScript is a plus.
• Strong problem-solving skills and attention to detail.
• Ability to work independently on routine assignments or projects.
• Proficiency in project management tools like Workfront, Monday.com, Trello, etc.
• Strong communication skills, both oral and written.

Nice to Have

• Experience with JavaScript.
• Experience with other marketing automation platforms such as Eloqua, Pardot, or HubSpot.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term and long-term disability, pet, legal, and ID shield.
• Investment in employees' financial futures through 401k plans, employee stock purchase plan (ESPP), HSA, FSA, and Dependent Care FSA.
• Career development through mentorship, promotional opportunities, training, tuition reimbursement, and internship programs.
• Employee resource groups, volunteer paid time off, employee events, and charity drives.
• Paid holidays, paid time off, and paid parental leave.
• A culture of empowerment and innovation where employees are valued and encouraged to share ideas.