Marketing Automation Specialist

Creative Circle

Chicago, IL

Full Time

Mid Level

11 days ago

Job Description

About the Role

As a Marketing Automation Specialist at Creative Circle, LLC, you will be responsible for implementing and managing marketing automation programs within a non-profit association environment. The role involves executing automated marketing campaigns, optimizing workflows, and ensuring the seamless operation of marketing automation platforms, primarily in a remote setting with monthly onsite team meetings in the Chicagoland area.

Key Responsibilities

Take charge of the marketing automation platform, ensuring smooth integration with CRM systems, email marketing platforms, and other relevant tools.
Implement, manage, and execute automated marketing campaigns, including lead generation and nurture programs, email workflows, and drip campaigns, particularly in the B2B/Corporate Sales and Alliances channel.
Develop and implement strategies to deliver targeted and personalized marketing messages.
Support the development of lead scoring models and ensure accurate lead qualification for sales follow-up.
Enhance A/B testing capabilities to refine messaging, layouts, and other campaign elements for improved performance.
Track and analyze key performance metrics for marketing automation campaigns, providing insights and recommendations for optimization.

Requirements

Expert in managing marketing automation platforms, specifically Marketo.
Experience working with CRM systems (e.g., Salesforce) and integrating them with marketing automation platforms.
Solid understanding of digital sales/B2B Demand Generation and eCommerce tools.
Strong understanding of email marketing best practices and audience segmentation.
Comfortable working with APIs in a programming language.
Ability to track, analyze, and optimize campaign program performance using data-driven insights.

Qualifications

Current authorization to work in the United States without employer sponsorship.

Benefits & Perks

Generous benefits package including a $75/month home office allowance.
Flexible work schedule (Mon-Thu 9-6, Fri 9-11:30/12).
401K match.
Tuition reimbursement.

Working at Creative Circle

Creative Circle is an equal opportunity employer committed to diversity and inclusion. The company values collaboration, transparency, and providing a supportive work environment, as evidenced by its recognition as a Great Place to Work and its comprehensive benefits offerings.

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