Marketing Automation Specialist

About the Role

Key Responsibilities

• Designing and implementing automated marketing campaigns across email, SMS, social media, and other digital channels to drive lead generation and customer engagement
• Developing and maintaining workflows, lead scoring models, and segmentation strategies to deliver personalized experiences at scale
• Managing marketing automation platforms (like HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud) and ensuring seamless integration with CRM systems
• Collaborating with marketing and sales teams to align automation strategies with overall business goals
• Analyzing campaign performance through KPIs and implementing optimizations to improve open rates, click-through rates, and conversions
• Conducting A/B testing to refine subject lines, content, CTAs, and delivery schedules for peak effectiveness
• Auditing and improving data hygiene within marketing databases to maintain compliance with privacy regulations such as GDPR and CCPA
• Creating comprehensive reporting dashboards for executives to visualize marketing ROI and overall campaign performance
• Partnering with creative teams to deliver compelling, brand-consistent content across automated campaigns
• Serving as a subject matter expert on current trends and advancements in marketing automation including AI-driven tools and advanced personalization techniques

Requirements

• Degree in Marketing, Communications, or a related field
• Proven experience in marketing automation, digital marketing strategy, or email campaign management
• Strong analytical skills with an understanding of measuring campaign success via KPIs
• Proficiency in leading marketing automation platforms (HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, etc.)
• Strong knowledge of email marketing best practices and deliverability strategies
• Experience with data analysis, campaign tracking, and marketing reporting
• Ability to translate customer behavior data into actionable campaigns
• Hands-on skills in creating and refining lead nurturing workflows
• Background in segmentation, targeting, and creating personalized content for diverse audiences
• Comfort with A/B testing methodologies and marketing experimentation
• Familiarity with compliance standards like GDPR, CCPA, and CAN-SPAM
• Basic knowledge of HTML/CSS to customize email templates and troubleshoot issues
• Understanding of omnichannel marketing strategies and their automation for consistent customer experiences
• Effective communication and collaboration abilities to work across marketing, sales, and technical functions
• Knowledge of design-thinking principles and customer-centric marketing practices is a plus

Nice to Have

• Knowledge of design-thinking principles and customer-centric marketing practices

Qualifications

• Educational background in Marketing, Communications, or a related field

Benefits & Perks

• Access to top jobs, competitive compensation, and benefits
• Medical, vision, dental, and life and disability insurance
• Eligibility to enroll in the company 401(k) plan
• Flexible opportunities including contract, project-based, or full-time roles
• Free online training and resources
• Mobile app for easy job application and notifications