Marketing Automation Specialist

About the Role

Key Responsibilities

• Function as a subject matter expert for marketing automation programs and workflows within Pardot.
• Create, test, and implement marketing emails, landing pages/forms, dynamic content, and A/B testing.
• Design campaign workflows, including validation rules, triggers, notifications, tasks, and automated responses.
• Collaborate with marketing teammates to develop engaging content and call-to-actions, maintaining brand consistency across channels.
• Measure and analyze campaign performance in B2BMA and/or Pardot/Salesforce, including reporting on email, digital advertising, phone, and website metrics.
• Manage the database, ensuring list import cleanliness, data accuracy, segmentation, and compliance with privacy laws.
• Prepare and manage lead import into marketing automation platforms.
• Troubleshoot issues with marketing automation integrations and assist in integrating additional platforms.
• Maintain process workflows for campaigns, lead routing, list uploads, and data management, hygiene, and enrichment between sales and marketing systems.
• Develop knowledge base of processes and documentation.
• Optimize current marketing automation and lead nurturing processes.
• Prioritize and develop A/B testing strategies for subject lines, email copy, call-to-actions, and landing pages.
• Stay up-to-date on marketing automation best practices and educate others.
• Work with IT to optimize Salesforce and Pardot for company needs.
• Monitor KPIs, analyze campaign data, and provide reports with insights and recommendations.
• Help manage social media, engage with followers, and monitor social media performance metrics.
• Create, update, or troubleshoot Zaps in Zapier.
• Assist with website updates when necessary.

Requirements

• 3+ years of experience in marketing automation implementation, integration, campaign creation, and management.
• BA/BS or equivalent working experience.
• Proficiency with marketing automation tools like Pardot or Eloqua, including building and optimizing lead generation and nurturing campaigns.
• Proficiency with CRM systems like Salesforce.
• Strong collaboration skills and ability to navigate ambiguity in a fast-paced environment.
• Highly analytical with the ability to derive insights from data and make recommendations.
• Excellent communication and creative thinking skills.
• Ability to use data to inform decisions.

Nice to Have

• Strong proficiency with Pardot / Account Engagement.
• Strong proficiency with Salesforce B2B digital marketing experience.
• Experience with website analytics tools, preferably Google Analytics.
• Experience with CMS, preferably WordPress.
• Experience with Zapier.
• Previous project management and in-house or agency management experience.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Professional development opportunities.
• Competitive health care coverage.
• Incentives and a healthy work-life balance.
• A fast-paced, growth-oriented, flexible, and supportive environment.
• Recognition as a “Best Place to Work” and awards from the Minnesota Work Life Champions and Minnesota's Fastest Growing Companies list.