Marketing Automation Specialist

About the Role

Key Responsibilities

• Design, build, and optimize multi-channel marketing automation workflows across the customer lifecycle, including franchise lead nurturing, customer acquisition, and subscriber retention.
• Create and map full customer conversion journeys, identifying and leveraging key triggers such as webpage visits, form submissions, and content downloads.
• Manage and integrate CMIT's martech stack, including HubSpot, Salesforce, and supporting automation and analytics tools.
• Develop and deploy segmented, behavior-based email campaigns tailored to audience persona, lifecycle stage, and engagement signals.
• Support the sales team and franchise network by building email sequences, task automations, and follow-up cadences aligned with lead and deal stages.
• Provide training, guidance, and resources to franchisees to help them effectively utilize marketing automation tools and run local campaigns.
• Drive A/B testing strategies for emails, landing pages, and funnels; analyze results and iterate based on performance insights.
• Build and maintain dashboard reporting to track funnel metrics, attribution, conversion rates, and marketing-generated revenue.
• Act as the internal champion for LLMs (Large Language Models) and AI tools (e.g., ChatGPT), training internal stakeholders and developing prompt libraries.
• Research, test, and implement new automation and AI-driven tools to enhance personalization, campaign performance, and scalability.

Requirements

• 3-5+ years of experience in marketing operations, automation, or growth marketing.
• Proficiency in HubSpot and Salesforce—including data syncing, campaign design, reporting, and integration.
• Experience designing and managing complex customer lifecycle journeys.
• Data-driven mindset with the ability to derive insights from complex datasets.
• Familiarity with HTML/CSS for email template and landing page customization.
• Comfortable working across both B2B and B2C channels; experience in distributed or franchise-based businesses is a plus.
• Confidence using generative AI tools (LLMs) for automation and content generation.

Nice to Have

• Experience with conversion rate optimization and A/B testing methodologies.
• Basic knowledge of SQL and use of CDPs or tools like Segment, Census.
• Experience in industries such as manufacturing, healthcare, or hospitality.
• Familiarity with data privacy compliance (e.g., GDPR, COPPA).
• Bachelor's degree in marketing, analytics, computer science, or a related field.

Benefits & Perks

• Bonus Opportunity
• Medical, Dental, Vision, HSA, & FSA
• 401(k) with Employer Match
• Unlimited PTO + Paid Parental Leave
• Life Insurance & Short-Term Disability
• Flexible Hybrid Work Schedule (after 90-day ramp-up)
• Weekly Team Lunches & Office Snacks