Marketing Business Analyst

Shaw Floors

Dalton, GA

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

As a Business Analyst at Shaw Floors, your primary responsibility is to analyze and evaluate business processes, systems, and data to identify opportunities for improvement and provide insights to support strategic decision-making. You will work closely with various stakeholders, including business leaders, product and brand teams to gather requirements, define business objectives, and develop solutions that align with the company's goals.

Key Responsibilities

Analyzing and interpreting data to identify trends, patterns, and insights that can drive business decisions and improve operational efficiency.
Gather data from various sources (e.g. web analytics, CRM) to understand market trends, customer behavior, and campaign performance.
Convert data into clear and concise reports, charts, and dashboards to communicate an assortment of weekly / monthly / and annual reports analyzing sales trends.
Define and monitor key performance indicators (KPIs) for marketing campaigns and brand initiatives.
Assess marketing campaign effectiveness, ROI, and customer engagement metrics.
Deliver actionable insights through dashboards and reports to inform ongoing brand strategy.
Work closely with stakeholders across Product, Brand, Sales, and IT to gather requirements and deliver analytical solutions.
Gather and manage content from brand team stakeholders for monthly operating rhythms; L&P, PRM, P&L and NPI.
Work with marketing teams, sales teams, and other departments to ensure alignment on goals and strategies.

Requirements

Proficient in the PowerBI App, Tableau, Inventory Planning Software, Salesforce, Microsoft Office (Excel, Word, PowerPoint), and other CRM systems.
Exceptional written and oral communication skills and listening skills.
Analytical ability to process sample data.
Willingness to remain flexible and accept special requests or assignments as necessary.
Professionalism, including a positive attitude and reputation.
Customer service focused.
Relationship-builder (team player).
Self-managed and proactive.
Detail oriented; comfortable under deadlines (consistently high quality work product).