Marketing Business Partner, Extended Care (EC)

About the Role

Key Responsibilities

• Serve as primary point of contact between the EC Sales team and the Marketing team.
• Be a strategic partner, providing customer-centric consulting and leading planning to develop an annual marketing plan and quarterly initiatives aligned to MMS' overall and segment-specific goals.
• Possess a deep understanding of target customers including characteristics, pain points, behaviors, decision drivers, and buying journey; develop and own the segment level industry engagement strategy and represent field insights, sales priorities, and needs during strategic alignment discussions.
• Conduct market and competitive analysis to identify trends and understand competitive positioning in the EC space that can inform points-of-differentiation and storytelling opportunities for MMS.
• Monitor business performance and develop action plans to address opportunities or shifts in strategy; effectively communicate changes to internal marketing team.
• Build strong relationships with stakeholders across Sales and PSSP to drive the business and ensure alignment with marketing strategy.
• Improve effectiveness and ROI of marketing investments through optimization in partnership with the marketing team.
• Identify opportunities to innovate and differentiate our value proposition including new products, value-added services, and other aspects of the MMS customer experience.
• Support customization of marketing materials to increase relevancy for target audience (EC in general and at the sub-segment level) balancing for efficiency.
• Regularly report out to internal marketing team to drive business alignment.
• Regularly represent the work of the marketing department or collaborate with Marketing SMEs to support marketing strategies for the EC segment.
• Support executive presentation development and RFPs to win new business and drive customer retention.

Requirements

• Degree or equivalent and typically requires 7+ years of relevant experience in marketing, communications, product management, and/or brand management.
• Fewer years required with relevant master's degree.
• Ability to engage and influence people across the organization.
• Excellent oral, written and presentation skills with ability to use numbers, data, and visual content to tell a story, influence decision makers, and explain complex concepts clearly to a variety of audiences.
• Experience working with senior executives and Sales teams.
• Demonstrated strategic thinking, problem-solving, analytical critical thinking, leadership, and communication skills used effectively with cross-functional teams and stakeholders at various levels in a matrixed environment.
• Demonstrated success in establishing, developing, and maintaining business relationships.
• Strong knowledge of marketing principles and utilizing market research insights to effectively translate market trends and customer needs into actionable resources and tactics.
• Creativity, innovation, high standards, and attention to detail.
• Strong self-starter mentality, with the ability to proactively generate ideas and drive efforts.
• Demonstrated track record of developing and implementing successful marketing and communications strategies.
• Experience with Extended Care market.
• Sales enablement experience a plus.
• A 4-year degree in business, marketing, or related field preferred.

Nice to Have

• Sales enablement experience.

Qualifications

• 4-year degree in business, marketing, or related field (preferred).
• 7+ years of relevant experience in marketing, communications, product management, or brand management (or fewer years with relevant master's degree).

Benefits & Perks

• Competitive compensation package as part of Total Rewards.
• Pay range of $101,900 - $169,900, aligned with McKesson's pay philosophy.
• Additional compensation such as annual bonus or long-term incentives may be offered.
• Benefits details available via provided link.