Marketing Campaign Manager

About the Role

Key Responsibilities

• Scale the Integrated Campaigns Function
• Assist in establishing a campaign strategy planning framework that enables Field Marketing and OU teams to execute demand generation programs effectively
• Contribute to building a new operating model that ensures global consistency while allowing for regional and OU customization
• Help manage the campaign flighting calendar to coordinate campaign timing and priorities
• Act as a liaison with Industry PMM teams to align messaging, positioning, and sales play mapping
• Collaborate closely with Brand Marketing, Creative, and Paid Media to drive cohesive, high-impact global campaign execution
• Oversee program management efforts by convening cross-functional partners to ensure alignment on campaign objectives, timelines, and deliverables
• Participate in planning sessions with cross-functional teams to gather input and synthesize how the integrated marketing plan will be executed
• Support demand generation campaigns for Industry Clouds and ensure Industry integration across solution and product campaigns
• Support year-over-year growth in Marketing Driven Pipeline through contributions to global industry demand generation campaigns in partnership with Global Field Marketing
• Aim for high utilization of Global Campaign programs by Field Marketing at scale
• Build and upkeep our Industry program campaign enablement materials

Requirements

• 5+ years of experience in B2B marketing, demand generation, or integrated campaigns
• Proven ability to work collaboratively within high-performing marketing teams
• Understanding of Solution and Industry based customer-centric marketing and trends in AI-powered transformation
• Experience in campaign strategy, industries, vertical marketing, audience segmentation, and pipeline impact measurement
• Experience with cross-functional collaboration involving Product Marketing, Field Marketing, Brand, and Creative teams
• Experience with Tableau products for marketing performance analytics

Benefits & Perks

• Medical, dental, and vision benefits
• 10 paid days off
• 401(k) plan participation
• Commuter benefits
• Life and disability insurance