Marketing Communications & Sales Enablement Associate

About the Role

Key Responsibilities

• Execute marketing tactics and activities aligned with line-of-business strategies to support the goals and go-to-market plan of product management and sales teams.
• Collaborate with corporate marketing when planning, executing and tracking marketing campaigns and related activities.
• Support sales enablement by partnering with product managers to plan, coordinate, and communicate sales training webinars.
• Support digital marketing in lead-generating activities for account-based marketing campaigns, which focus on a specific customer segment or account to drive business.
• Work with sales to request customer references via testimonials and case studies to promote success stories.
• Collaborate with the marketing team and product managers to evaluate, recommend, and manage industry-sponsored media programs that support assigned products.
• Audit and manage content sites, ensuring assets are current and accessible.
• Work with corporate marketing and sales to identify and secure speaking opportunities for customers and product managers to establish thought leadership.
• Add campaign content to the corporate marketing calendar.
• Identify new opportunities to promote solutions, and work with the marketing team to plan and provide budgetary requirements for related marketing needs and activities.
• Provide continual tracking and reporting of product-specific marketing efforts.
• Manage content marketing assets, including new collateral creation (blogs, whitepapers, website copy, etc.) and promotions in collaboration with the product team and partners.
• Manage trade shows your product team participates in, including securing booth space, identifying marketing collateral needed at the booth, and related activities.
• Manage product teams' participation in Itron events with internal and external parties, including analyzing demand generation performance and developing follow-up action plans.
• Coordinate and collaborate on co-marketing initiatives with external partners within our partner ecosystem.

Requirements

• Bachelor's degree in marketing or technical field preferred. MBA a plus.
• Overall work experience of 3+ years in Marketing and/or Marketing Communications.
• Ability to work independently and organize unstructured information.
• Excellent leadership, teamwork, and people skills.
• Clear, professional verbal and written communication skills.
• Strong presentation skills.
• Strong organizational skills.
• Familiarity with tools like Microsoft Office, Teams, SharePoint, Salesforce, etc.
• Ability to manage multiple tasks and work towards long-term goals.
• A team player with a proactive mindset and willingness to learn.

Nice to Have

• Prior experience in the utility industry
• Previous experience in product management
• Experience with marketing automation platforms
• Experience in technical and business writing

Qualifications

• Bachelor's degree in marketing or a technical field (preferred)

Benefits & Perks

• Base salary ranging from $78,000 to $115,000 in Liberty Lake, WA
• Base salary ranging from $66,000 to $127,000 in Raleigh, NC and Austin, TX