Marketing Communications Leader, Power Systems

About the Role

Key Responsibilities

• Work in proximity with Line of Business (LoB), commercial (launch+ category managers) teams, for cohesive messaging on Unique Value Proposition (UVP) and enhanced efficiency.
• Develop product launch strategy and plan with league leaders, category leaders, global strategic marketing, and regional field marketing stakeholders to deliver compelling launches for hero, strategic and major offers in the regions.
• Align marketing activities with PS division strategies to better target markets through local insights, competition analysis, and benchmarking, leading to tailored campaigns and thought-leadership.
• Develop localized campaigns in collaboration with country teams, supported by PS division analytics and martech tools to increase awareness of PS portfolio (AirSeTs & key offers) and core segments storytelling, and to drive outreach and lead generation.
• Position SE as the thought leader in the Medium Voltage market, engaging with key opinion leaders including association bodies and market analysts.
• Utilize KPI dashboards, marketing metrics, and management tools to track and evaluate performance, ensuring data-driven decision-making and continuous improvement.
• Collect and interpret customer insights to develop marketing communication strategies that effectively engage target audiences.
• Engage a local marketing agency to expedite the creation and deployment of marketing collaterals, ensuring a quicker time to market.

Requirements

• Bachelor's degree in engineering, marketing, communication, or management; Master's or MBA preferred.
• Minimum 10 years of experience in B2B product vertical marketing, sales, and/or strategy.
• Strong collaborative mindset with the ability to build cross-cultural project teams.
• Ability to work in multifunctional and multicultural teams.
• Strong customer focus and business acumen, with knowledge of current market trends in medium voltage electrical distribution.
• Strong understanding of business strategy and an international mindset, with the ability to work effectively across cultures and matrixed environments.
• Strategic mindset with a focus on innovation and continuous improvement.
• Proven track record of developing innovative and disruptive programs.
• Strong written and verbal communication skills.
• Excellent interpersonal and influencing skills, with the ability to build strong relationships and work effectively with senior leaders and stakeholders.

Nice to Have

• Experience with marketing analytics and martech tools.
• Experience working in the electrical distribution or related industries.
• Knowledge of global and regional market dynamics in power systems.

Qualifications

• Bachelor's degree in engineering, marketing, communication, or management.
• Master's or MBA preferred.

Benefits & Perks

• Competitive salary and benefits package.
• Opportunity to work in a global, innovative, and sustainable company.
• Inclusive and diverse work environment.
• Career development and growth opportunities.