Marketing Content Copywriter

About the Role

Key Responsibilities

• Create, maintain, and update written copy for company websites, blog articles, social media accounts, press releases, e-mail campaigns, and/or surveys
• Develop and manage marketing campaigns that may involve other types of digital interactions
• Work with team members and outside agencies to achieve a cohesive company message
• Work with marketing managers in evaluating customer research, market conditions, and competitor data needed for marketing and overall customer experience
• Assist with writing, posting, and distributing press releases
• Assist with preparing and maintaining social media posts and audiences across social media platforms
• Support management of trademarks with corporate lawyers
• Help with other marketing functions as necessary, including a required two-week window in September for Dealer Open House

Requirements

• Bachelor's degree in English, Communications, Journalism, Marketing or related field
• Previous experience in a similar digital content creation role
• Proven writing ability and content production expertise are must-have qualifications
• Proficiency using Microsoft Office
• Understanding recreational vehicles will be a bonus
• Pre-Employment drug screen required

Qualifications

• Bachelor's degree in English, Communications, Journalism, Marketing or related field
• Previous experience in a similar digital content creation role