Marketing Creative & Content Strategy Director

About the Role

Key Responsibilities

• Define the creative and content strategy for go-to-market campaigns across all channels.
• Identify opportunities for storytelling within the creative and content strategy.
• Influence the editorial calendar to present a unified theme across marketing initiatives.
• Collaborate with other departments to ensure creative strategies are aligned, implemented, and executed successfully.
• Stay up to date on industry trends and the competitive landscape to continually evolve and pressure test messaging and positioning.
• Write and execute creative briefs for agency work and/or AI to ensure alignment.
• Implement best practices in the creative process that promote efficiency, attention to detail, collaboration, and measurable results.
• Review, vet, and approve all design deliverables to ensure quality standards and timely delivery.
• Test, analyze, and measure the success of creative executions across channels.
• Evaluate AI strategies and submit use cases to support or accelerate marketing executions.

Requirements

• 10 years of progressive marketing, advertising, or creative strategy experience.
• Progressive agency experience, such as creative services lead, creative director, strategist, or similar role.
• Experience leading the creative strategy, development, and delivery of integrated marketing campaigns.
• Experience making decisions through an analytical approach, balancing buyer and business needs.
• Experience using AI for ideation and creation, with curiosity and willingness to experiment with AI tools.
• A keen eye for design, designing with purpose and audience in mind.
• Ability to turn performance data insights into strategic advantages.
• Excellent written and verbal communication skills.
• Strong project management, leadership, and collaboration skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Bachelor's degree in marketing, communications, advertising, or related field.

Nice to Have

• Experience in a hybrid work environment.
• Experience in B2B marketing, especially in HR or outsourcing segments.

Qualifications

• Bachelor's degree in marketing, communications, advertising, or related field.

Benefits & Perks

• Medical, Dental, Vision, Life Insurance
• Matched Retirement Savings
• Wellness Program
• Short- and Long-Term Disability
• Charitable Contribution Match
• Holidays, Personal Days & Vacation
• Paid Volunteer Time Off
• Additional compensation such as bonus, equity, or commissions may be included.