Marketing Director

About the Role

Key Responsibilities

• Develop and own Holganix's marketing strategy for its agriculture, sustainability, and turf business units.
• Lead execution of that strategy across all channels: digital, social, events, PR, and more.
• Mentor and guide a growing marketing team to deliver high-impact campaigns and materials.
• Collaborate cross-functionally with sales, agronomy, data, and other departments to align messaging and drive measurable growth.
• Oversee creative content strategy including case studies, blogs, videos, podcasts, newsletters, PR, and social media.
• Lead brand development efforts to ensure consistency, relevance, and resonance in all touchpoints.
• Manage marketing analytics and ROI reporting to optimize campaigns and budget spend.
• Manage external vendors, freelancers, and agencies to deliver polished, brand-right assets.
• Attend national and regional tradeshows and other events as appropriate.
• Develop internal communications and executive content with leadership.

Requirements

• 7-10+ years in marketing, with 3+ years in a leadership role.
• Industry experience in agriculture or sustainability, with growing up on a farm counting.
• Strong communication and storytelling skills, especially in science- or mission-driven industries.
• Proven ability to lead campaigns from idea to execution to optimization.
• Experience in brand, digital, and content marketing.
• Excellent written and oral communication skills.
• Experience with CRM and content platforms (e.g., HubSpot), design tools (e.g., Canva), and project management software (e.g., Monday.com).
• Proficient with Microsoft Outlook, Word, Excel, PowerPoint, Teams, etc.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Willingness to travel for events and team collaboration.
• Valid Driver's License.

Nice to Have

• Growing experience with Microsoft PowerPoint, Word, Excel, Outlook.
• Experience in agriculture or sustainability industries.
• Experience managing cross-functional teams and external vendors.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.

Benefits & Perks

• Competitive, employer-supported benefit plans including health, dental, and vision insurance.
• A 401(k) plan with a 3% employer contribution.
• Parental leave, education benefits, and life insurance.
• A community and family-oriented culture with flexible engagement and casual dress code.