Marketing Director

About the Role

Key Responsibilities

• Support the Chief Marketing Officer (CMO) in developing the annual brand plan and manage the strategy for the LALA brand for all package types and channels.
• Collaborate with Agencies to carry out effective promotional and communication plans aligned with the LALA annual operating plan, brand positioning, and identity.
• Provide clear vision for the brand and support cross-functional project teams to develop and execute the annual brand plans, including internal and external partners.
• Contribute to the activation of the LALA brand plan by launching integrated marketing campaigns across the marketing mix.
• Help lead social media strategy and manage external agency.
• Work with the Shopper Marketing Manager to develop sampling strategies across multiple channels including sampling tours/programs and social media implementation.
• Collaborate with internal and external partners to develop brand-building programs.
• Manage product line and day-to-day project management of near-in innovation.
• Support in briefing and managing relationships with the Shopper Marketing Manager to ensure the Sales team has what they need to succeed.
• Track and report brand results to inform senior management and analyze success of projects and promotions.
• Collaborate with the Agency to develop creative elements of the marketing plan and ensure consistency with brand architecture.
• Support cross-functional teams with marketing or select projects, including legal, packaging, and operations.
• Serve as main conduit to Supply Chain for production scheduling, raw material procurement, packaging, and R&D for new product development.
• Maintain marketing budget and provide brand leadership.
• Create strong working relationships throughout the company and provide clear vision for the brand to grow the business.
• Proactively anticipate sales needs, manage expectations, and resolve brand issues.
• Demonstrate integrity, professional maturity, and accountability.
• Seek developmental opportunities and participate in professional training.
• Take ownership of responsibilities and actively seek additional tasks.

Requirements

• Bachelor degree required, MBA strongly preferred.
• Fluent in Spanish and understanding of multicultural markets.
• Understanding of Brand Marketing strategy, media, custom research, shopper behavior, and new product development.
• Solid understanding of marketing and consumer insight principles.
• Must have a 360 marketing background and knowledge of local media fundamentals.
• Experience in Hispanic consumer marketing.
• Minimum 6-8 years with strong consumer products organizations in brand management positions.
• Full competency with IRI/Nielsen data (syndicated data sources).
• Prior experience with DSD preferred.
• Outstanding organizational skills to meet deadlines.
• Excellent communication skills, including written and presentation skills.
• Economic value creation mindset.
• Highly developed analytic and problem-solving skills.
• Comfortable in a highly entrepreneurial environment and willing to do whatever it takes to complete tasks.

Nice to Have

• Experience with DSD (Direct Store Delivery).
• Experience in the Hispanic consumer marketing space.

Qualifications

• Bachelor degree required.
• MBA strongly preferred.

Benefits & Perks

• Salary range of $150,950.00 - $200,250.00.
• Normal office environment with minimal exposure to noise, dust, and temperatures.
• Ability to lift, carry, or move objects up to 10 pounds.
• Work schedule may vary depending on project or assignment.
• Travel requirement of 10-15% of the time.