Marketing Director (3-5 years experience)

About the Role

Key Responsibilities

• Identify, roadmap, and implement short and long-term marketing strategy leveraging integrated, multi-channel web, social, print, and direct marketing initiatives to elevate the corporate and property brand, drive growth, and increase community presence.
• Plan, execute, optimize, and manage integrated initiatives alongside onsite teams and management to drive acquisition, conversion, retention, and engagement through surveys, testimonials, programs, and other efforts.
• Manage, design, develop, and distribute marketing materials and assets.
• Strategically analyze and audit marketing channels to prioritize efforts and resources.
• Maintain insight into market data and research to guide strategy and insight into the development or sale of assets.
• Develop and manage key collateral including brochures, website, and social networking outreach to amplify company and key partner news.
• Achieve financial objectives by maintaining an annual budget, analyzing variances, and strategically allocating capital.
• Write, proofread, edit, and release internal and external communications, emails, and other published content to key stakeholders, investors, customers, and the media.
• Create and manage marketing templates for new business development opportunities.
• Represent the company via customer-relations efforts, conventions, meetings, etc.
• Maintain relationships with third-party vendors including ILS, printers, agencies, etc.
• Research and present new marketing ideas such as online reputation management and digital marketing strategies.
• Monitor performance of digital marketing campaigns and discuss strategy with community managers, partners/owners, and the executive team.
• Work with community managers, partners/owners, and the executive team to review marketing strategies for their sites and provide support.
• Write budget recommendations for each property and review bids/proposals for agencies.
• Update property websites and RentCafe as needed.
• Collaborate with the Development Manager to ensure marketing and development items for new projects are on track.
• Manage collateral, website, touchscreen, and branding processes with third-party agencies.

Requirements

• B.A./B.S./M.S. in marketing or related field of study with 3+ years of professional experience.
• Marketing experience in real estate or construction preferred.
• Strong project management and organization skills.
• Proficient copywriting, grammar, and proofreading skills.
• Ability to write clear, compelling, marketing-oriented communications through various media.
• Experience demonstrating strategic thinking, analyzing data, evaluating competitors, and presenting recommendations.
• Excellent interpersonal communication skills.
• Ability to prioritize and handle multiple tasks.
• Proficiency with customer relationship management applications such as InDesign CC, Adobe Design Suite, Microsoft Office, and website editing applications.
• Creative and innovative thinker with a professional attitude, appearance, and demeanor.

Nice to Have

• Art, design or creative background; advertising agency experience a plus.

Qualifications

• Bachelor of Science or Master of Science in marketing or related field
• 3+ years of marketing experience
• Experience in real estate or construction industry preferred

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) and 401(k) matching
• Flexible spending account
• Paid time off
• Employee assistance program
• Employee discount