Marketing Director

About the Role

Key Responsibilities

• Own and execute the marketing roadmap aligned with business goals.
• Manage and enhance all internal and external communications platforms, including customer and sales rep portals.
• Plan and lead the execution of trade shows, customer events, counter days, and open houses.
• Manage inventory and fulfillment of promotional items, branded materials, and product literature.
• Oversee website content updates and establish a scalable content change request workflow.
• Create and distribute press releases, marketing campaigns, and promotional content.
• Develop and maintain an active commercial presence across social media platforms such as LinkedIn, Facebook, and Instagram.
• Oversee the creation of sales support materials including catalogs, flyers, videos, and PowerPoint presentations.
• Maintain and expand internal marketing resources and knowledge bases (e.g., internal Wiki).
• Lead a weekly Marketing Operations meeting to drive alignment, accountability, and continuous improvement.
• Oversee the accuracy and maintenance of the Customer Master in the ERP system, partnering with Credit and Sales for proper customer onboarding and data integrity.
• Manage the development, launch, and performance tracking of sales promotions and marketing initiatives.
• Act as a business partner to Product Management for the Lifeline Fire Protection group.
• Collaborate across Sales, Inventory, and Product Management to optimize positioning, pricing support, marketing alignment, and product performance analytics.
• Monitor product market trends, customer feedback, and competitor positioning to refine messaging and growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred but not required).
• 7+ years of marketing experience leading programs in a B2B or industrial environment.
• Proven track record of both strategic planning and tactical execution in a lean or growth-stage environment.
• Expertise in Microsoft Office (Excel, PowerPoint), CRM, and ERP tools; SharePoint and Mailchimp experience a plus.
• Strong analytical and problem-solving skills, with the ability to manage data-driven campaigns and projects.
• High degree of initiative, ownership, and ability to prioritize effectively under tight deadlines.
• Flexible, pragmatic thinker comfortable operating in both structured and ambiguous environments.
• Strong interpersonal skills with the ability to lead cross-functional projects and communicate effectively with senior leadership.
• Ability to scale the function over time, including building out a team and formalizing marketing operations.

Nice to Have

• Experience with SharePoint and Mailchimp.

Qualifications

• Candidates must be 18 years or older with the ability to understand and adhere to all job requirements and safety guidelines.
• Must be eligible to work in the United States; employer does not sponsor visas.

Benefits & Perks

• Competitive salary based on experience.
• Medical Insurance with premiums paid at 100% for employee AND dependents.
• Dental Insurance 100% paid for Employee.
• Vision Insurance.
• HSA with Employer Contributions.
• Life Insurance.
• Short Term Disability.
• 401(k) Plan.
• Profit Sharing: Typical annual contribution of 15% of total eligible compensation.
• Paid Holidays AND PTO.
• Cancer, Critical Illness, and Accident insurance policies available.