Marketing Director

Nextdoor

Los Angeles, CA

Full Time

Director

290k-345k

20 days ago

Job Description

About the Role

At Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value in a clear and differentiated way, inspiring our neighbors and customers to engage on platform and ultimately, build a sense of community off platform. We feel a responsibility for the neighbor and business experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective because that's what we seek out and respect in others. The Marketing Director, reporting into Nextdoor's Co-Founder and Head of Marketing, Community & Operations, is a critical leader who will help drive our mission forward and shape our marketing efforts during a pivotal chapter at Nextdoor.

Key Responsibilities

Building effective SMB/Mid-Market GTM and growth strategies
Developing strategic marketing with compelling business cases
Creating positioning, messaging, and go-to-market plans driving product adoption
Championing customer voice to inform product roadmaps and marketing plans
Executing creative consumer campaigns with measurable results
Collaborating with marketing and community peers on business objectives
Fostering a "test and learn" culture for scalable, innovative experiments
Thinking globally while enabling integrated marketing campaigns
Using emerging AI technologies and tools that can help accelerate marketing efforts
Leading and nurturing a best-in-class team

Requirements

15+ years of marketing expertise with product focus, people management, and tech experience in fast-growth organizations
Proven B2C and B2B product marketing experience; SMB experience is a plus
Experience with growth marketing
Deep understanding of the digital product lifecycle
Track record of creating campaigns with measurable impact
Creative and innovative ideas suited to the business
Exceptional writing, storytelling, and presentation skills
Expertise targeting the right audiences with effective messaging
Skill securing stakeholder buy-in for marketing initiatives
Hands-on execution amid competing priorities
Data-driven decision making and business case development
Cross-functional product launch and adoption monitoring experience
Demonstrated team-building with high execution standards
Interest in the power of local community
Adaptability in complex, fast-paced environments
Relentless drive to win with a positive attitude

Nice to Have

SMB experience
Experience with international marketing

Qualifications

15+ years of marketing experience with a focus on product, people management, and technology

Benefits & Perks

Compensation, benefits, perks, and recognition programs
Starting salary range from $290,000 to $345,000 annually, potentially higher based on proficiency
Meaningful equity grant with front-loaded quarterly vesting
Health plans including a 100% covered employee-only option
OneMedical membership for concierge care

Working at Nextdoor

At Nextdoor, we empower our employees to build stronger local communities. We aim for a diverse workforce that reflects the neighbors we serve and encourage everyone interested in our mission to apply. We do not discriminate based on race, gender, religion, sexual orientation, age, or any other trait. We consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance.

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