Marketing Director

About the Role

Key Responsibilities

• Oversees and supports strategic decisions from the National, Regional, and local levels.
• Manages operational aspects of merchandise execution.
• Develops an annual marketing plan to expand brand presence in each market, utilizing local opportunities such as billboards, radio, and other media.
• Improves results of under-performing assets by developing innovative methods, procedures, products, systems, and programs.
• Analyzes financial results and recommends promotions and category changes to meet or exceed goals, aligning with the National and Regional Merchandising functions.
• Anticipates and reacts to competitive activity within each market by reviewing, analyzing, and providing recommendations.
• Ensures implementation of marketing and merchandising plans by communicating with Retail Operations Directors and Market District Managers.
• Maximizes marketing, merchandising, and profit opportunities by visiting local markets to identify and share best practices company-wide.
• Prepares an annual budget, schedules expenditures, analyzes variances, and initiates corrective actions to achieve financial objectives.
• Allocates program costs through operational and risk reports.
• Maintains staff by recruiting, selecting, orienting, training, coaching, counseling, disciplining, and appraising employees.
• Contributes to team efforts by achieving financial and key result area targets according to company guidelines.

Requirements

• Bachelor's degree in marketing or a related field preferred; other combinations of experience and education may be substituted.
• Ten years of experience or more, including a minimum of seven years in management responsibility.
• Experience with MS Outlook, Excel, PowerPoint, and Word preferred.
• Valid driver's license required.
• May require up to 50% travel.
• Physical ability to sit for long periods, operate a computer, view monitors, hear and speak via telephone, reach, and occasionally lift up to 20 pounds.

Nice to Have

• Experience with MS Word.
• Experience with management responsibilities.

Qualifications

• Bachelor's degree in marketing or related field (preferred).
• Minimum of ten years of experience, including management experience.

Benefits & Perks

• Not explicitly specified in the description.