MARKETING DIRECTOR - NORTH AMERICA

About the Role

Key Responsibilities

• Lead the vision and strategy for North America marketing, working closely with merchandising, e-commerce, retail & wholesale teams to build annual and seasonal marketing calendars that deliver on both brand & business goals.
• Develop and execute full-funnel integrated campaigns that amplify the key global stories and support regional needs, driving both DTC & wholesale channels and deliver on top and bottom line results.
• Own the regional customer strategy & insights, ensuring regional needs are built into the global strategy & plans through regular surveys, focus groups, etc.
• Lead the brand awareness strategy in North America, ensuring the brand is coming to life in the right way on owned channels like the brands .com and in-stores; working cross-functionally to develop the omni-channel vision for NA.
• Be responsible for vision & strategy across press, influencer, partnerships, local content, etc.
• Lead the retail marketing strategy for the brands' 45+ points of sale across U.S. and Canada, including developing events calendars, drive-to-store initiatives, and launch strategies for new store openings.
• Collaborate closely with wholesale partners to ensure strong co-op marketing strategies, track wholesale marketing budget & analyze performance.
• Lead the direct mail strategy for North America, from prospecting models for customer acquisition to project management of creative design, execution, printing, and post-drop analysis.
• Oversee the regional marketing budget, set spend allocation, measure & report on initiative performance, and optimize for future planning.
• Manage a team of 2, nurturing & developing team members with clear, strategic goals and deliverables across channels.

Requirements

• Proven experienced senior marketer in brand strategy, marketing planning, communications & content, retail marketing, and direct mail strategy within fashion & lifestyle.
• Proven track record growing emerging brands and/or exceeding key business targets for established brands.
• Digital-first mindset with experience testing new, innovative marketing techniques & channels; DTC marketing experience a plus.
• Experience with stores & events.
• Deep consumer understanding, including building actionable consumer targets & working across the funnel to bring in new customers & drive loyalty.
• Experience partnering with external agencies, including agency selection, briefing & management.
• Strong people manager, experienced in building a highly engaged team and fostering a collaborative, supportive culture.
• Ability to be a role model on all things DEI & well-being.
• Experience managing 7-figure marketing budgets and working with finance teams to track & optimize; strong understanding of excel.
• Excellent communication skills and ability to effectively present to & influence executive team & board members.
• Ability to work at strategic and tactical levels and be a hands-on team player where no task is too small.
• A self-starter with an entrepreneurial spirit.
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.

Nice to Have

• Experience testing new, innovative marketing techniques & channels.

Qualifications

• Experience in fashion & lifestyle marketing, retail marketing, and direct mail strategy.
• Proven success in growing brands and exceeding business targets.
• Experience managing large marketing budgets.

Benefits & Perks

• Salary $180,000-$240,000 + Bonus