Marketing Events Coordinator

About the Role

Key Responsibilities

• Planning, implementing and following up on events and trade fair projects in line with quality, budget and time requirements.
• Managing project management tasks including developing creative concepts, coordinating internal and external stakeholders, and ensuring excellent customer service.
• Planning, management and controlling of projects, including managing time and budget plans, and maintaining communication with stakeholders.
• Taking responsibility for and managing regional and local projects primarily in North America, and supporting other departments as needed.
• Understanding internal customer needs, providing expert advice, and developing and maintaining internal customer relationships.
• Developing clear and actionable recommendations for decision-makers.
• Coordinating internal and external services and preparing briefings for external service providers for large events.
• Creating and maintaining trade fair and event guidelines, developing best practices/tools, and sharing them with relevant teams.
• Developing and presenting event/trade fair concepts (presence, hybrid, digital), and creating print and A/V content/assets with external or internal teams.
• Managing and coordinating internal projects such as event equipment coordination.
• Executing local marketing strategies aligned with global and regional strategies.
• Managing local marketing activities including digital marketing, events, tradeshows, webinars, and campaigns.
• Adapting global/regional content and creating assets relevant to customers at all touchpoints.
• Liaising and coordinating with regional sales managers, local field managers, and country managers.
• Setting up and executing campaigns, tracking leads using marketing automation tools.
• Analyzing marketing activity performance and optimizing efforts.
• Creating content and planning communication activities across platforms like Social Media, PR, YouTube, and publications.
• Supporting local communication efforts and developing communication skills, aligning with regional strategies.

Requirements

• Minimum of 3 years' marketing experience, ideally B2B in a Group.
• Excellent English skills (writing and speaking, C1), other languages an advantage.
• Good knowledge and experience of inbound and performance marketing, SEM, SEO, and social media mechanisms.
• Proven communication, project management, presentation, and self-motivation skills, with attention to detail and high quality awareness.
• Ability to communicate and work comfortably with all organizational levels, with excellent people skills.
• Strong experience with marketing automation tools such as Eloqua and Salesforce, as well as MS Office.
• Above-average commitment, resilience, flexibility, and a hands-on mentality.
• Business/customer-focused with the ability to translate business goals into marketing and communication strategies.
• Ability to work at both strategic and tactical levels, and to work well independently in a dynamic environment.
• Solid knowledge of creative tools like Adobe.
• Willingness to travel.
• Degree or equivalent professional qualification in marketing, event/hospitality management, or a comparable field.

Nice to Have

• Additional language skills beyond English.

Qualifications

• Degree or equivalent professional qualification in marketing or a related field.

Benefits & Perks

• Competitive pay
• Multiple health insurance plan options
• 401(k) with up to 6% company match
• International, team-oriented culture
• Opportunities for career development and advancement