Marketing Events Specialist

About the Role

Key Responsibilities

• Make recommendations on the annual event strategy and budget, including third-party events, tradeshows, webinars, virtual events, and industry association events aligned with customer targets.
• Collaborate with Demand Generation and Product Marketing teams to integrate events into overall demand generation strategies, including target audience, messaging, and sales follow-up.
• Plan and execute tradeshow activities, including materials creation, messaging, vendor relations, travel arrangements, registration, scheduling, staffing, and logistics.
• Work with Sales and Sales Enablement teams to prepare sellers for events and ensure effective follow-up with leads.
• Ensure event leads are entered into CRM for tracking and follow-up.
• Identify opportunities to showcase the brand through speaking sessions, working with product and sales teams on topics and presentations.
• Manage webinar and virtual event strategies, including content creation, promotion, logistics, and post-event follow-up.
• Develop promotion plans with content strategists and manage sponsorship opportunities, website updates, targeted emails, and social media.
• Measure event success and ROI, leading to continuous improvement and future planning.
• Oversee promotional merchandise programs, including vendor relationships, inventory management, fulfillment, and reporting.
• Perform competitive analysis at tradeshows and report findings to marketing leadership.
• Stay informed on industry trends and recommend applications to enhance the event experience.
• Administer marketing spend reports and coordinate expense reporting with accounting.

Requirements

• 3-5 years of successful event marketing or project management experience, preferably in corporate events and tradeshows.
• Exceptional interpersonal, communication, collaboration, and organizational skills.
• Ability to work independently, using initiative to complete tasks within deadlines.
• Experience with CRM, spreadsheets, databases, and Microsoft Office applications (Excel, Word, PowerPoint).
• Ability to travel up to 25%.
• Self-motivated with strong project management, analytical, and interpersonal skills.
• Creative problem-solving abilities and effective communication skills.
• Flexibility to work effectively in a fast-paced, changing environment.
• Basic understanding of event management.
• Understanding of the Marketing Demand Funnel and the role of events within it.

Nice to Have

• Experience with vendor management and promotional merchandise programs.
• Knowledge of industry trends related to event marketing.
• Experience working with cross-functional teams including sales, product, and marketing.

Qualifications

• Experience in event marketing or project management in a corporate setting.
• Proficiency with CRM systems, spreadsheets, and Microsoft Office tools.
• Ability to travel up to 25%.
• Relevant experience in demand generation or marketing strategy is a plus.

Benefits & Perks

• Competitive total compensation package.
• Health Insurance options including traditional and high deductible plans.
• Flexible Spending Accounts and Health Savings Account with employer contributions.
• Dental and Vision coverage.
• Basic and Supplemental Life Insurance.
• Short-Term and Long-Term Disability insurance.
• Paid caregiver leave, PTO, holiday pay, and volunteer hours.
• 401(k) plan with company match and immediate vesting.
• Employee Stock Purchase Program with a 15% discount.
• Additional benefits as outlined.