Marketing Events Strategist

About the Role

Key Responsibilities

• Support the Marketing Events strategy in coordination with the Marketing leadership team.
• Execute product marketing strategies under the guidance of Marketing leadership.
• Assist in developing proposals for promotions and events, ensuring project milestones and deadlines are met.
• Collaborate with marketing leadership on strategic plans to drive account growth and enhance products and services through events.
• Conduct research to inform decision-making about event possibilities.
• Recommend event venues that align with brand exposure and profitable returns on investment (ROIs).
• Provide regular reports on events, including ROI data, to the Marketing Events Manager.
• Plan and execute events for Executive-level type of events.
• Coordinate social media needs for events & manage QR codes and ‘Enter to Wins' to drive leads.
• Build the event calendar in partnership with the Marketing Event Manager and collaborate with internal departments for promotion.
• Administer project management for assigned events, ensuring timely achievement of milestones and adherence to deadlines.
• Develop and execute comprehensive event plans, timelines, and budgets for assigned events.
• Ensure events deliver a strong brand experience and support the credit union's mission, vision, and values.
• Propose new ideas to improve the event planning and implementation process.
• Plan and execute Executive team business development events as assigned.
• Partner with the Marketing Events Manager to develop and lead staff training content.
• Manage marketing partnerships with vendors, building strong relationships and acting as a brand ambassador.
• Represent MACU professionally during interactions with event attendees and coordinate with executives and staff.
• Oversee logistical aspects of events, including equipment, signage, shipping, transportation, giveaways, promotional materials, and catering.
• Manage assigned event budgets, including equipment and promotional items budgets.
• Maintain inventory of event giveaway items and oversee logistical needs.

Requirements

• Four or more years of marketing, public relations, or events experience.
• Bachelor's degree from an accredited institution in business, marketing, finance, or related field preferred, or three additional years of professional experience in lieu of a degree.
• Advanced skills with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel.
• Demonstrated ability to clearly express ideas, methodology, results, and recommendations verbally and in writing.
• Ability to work both autonomously and collaboratively in a fast-paced environment.
• Strong organizing and time management skills.
• Knowledge of credit union products and services preferred.
• Valid driver's license and good driving record.
• Ability to sit, talk, hear, stand, walk, and use hands to handle or reach.
• Ability to work nights and weekends regularly.
• Close vision (at 20 inches or less) and distance vision (at 20 feet or more).
• Ability to lift up to 50 pounds occasionally.

Nice to Have

• Experience with analytical and reporting software.

Qualifications

• Bachelor's degree in business, marketing, finance, or related field preferred, or three years of progressive professional experience in lieu of a degree.

Benefits & Perks

• Not specified in the description.