Senior Marketing Specialist - Sponsorship & Events

About the Role

Key Responsibilities

• Leads and maintains positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate on strategic marketing initiatives.
• Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager.
• Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.
• Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and form insights.
• Independently leads creative kickoffs and develops and manages recurring performance reports.
• Manages relationships with vendors for campaigns, events, and initiatives, leading planning, implementation, and follow-up for sponsorship elements and events.
• Proactively reviews and updates web content, collateral, and advertising templates to ensure effective messaging.
• Leads conversations as a business expert with writers and designers, serving as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations.
• Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager.
• Contributes to development of key insights and initiatives annually.
• Develops clear and concise communications, reports, and presentations with compelling data for leadership.
• Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.
• Develops campaigns aligned to ROI and recruitment KPIs as assigned.
• Submits invoices on time and tracks adherence to budgets for assigned projects.
• Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes.
• Makes recommendations for improvement and proactively problem solves when challenges present themselves.
• Partners with leadership to represent hospital/entity in hospital or system committees as needed.

Requirements

• Bachelor's degree in Business, Marketing, Digital Communications, Communications or related field.
• Six years' experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising.
• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations.
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles.
• Ability to lead meetings, conversations and present with authority.
• Ability to work under pressure and balance many competing priorities.
• Positive and supportive attitude and demeanor.
• Ability to multi-task and work in an organized manner.
• Ability to uphold confidential and sensitive information.
• Proficient in spreadsheet, word-processing, and presentation software.
• Sound judgment and decision-making ability, with strong analytical and critical thinking skills.
• Ability to independently resolve conflict and understand when to escalate issues.
• Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.
• Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue.

Nice to Have

• Experience in developing and measuring sponsorship and event strategies.
• Experience working with cross-functional teams including digital, web, and market research.
• Experience in healthcare marketing is a plus.

Qualifications

• Bachelor's degree in relevant field.
• Six years of related marketing experience.

Benefits & Perks

• Business professional work attire.
• May require travel within Houston Metropolitan area.