Marketing Manager

About the Role

Key Responsibilities

• Develop, manage and support integrated and omni-channel marketing campaigns, including email and SMS marketing, traditional/print campaigns, promotions, marketing collateral, mall and shop location marketing, and retail marketing.
• Directly manage two Marketing Associates.
• Collaborate with retail, ecommerce, wholesale and merchandising partners to understand business goals and support planning of marketing programs.
• Partner with Senior Marketing Manager, Director of Marketing, and channel owners to develop, execute, and analyze promotions, including ownership of terms & conditions and communication to relevant departments.
• Collaborate with marketing team to align strategies and ensure consistent customer experience across all channels.
• Own and manage email and SMS content strategy and content calendar.
• Partner with Marketing Solutions Manager to build email campaigns relevant to customer journeys.
• Lead weekly meetings and collaborate with channel inventory managers to ensure product availability for campaigns.
• Partner with Marketing Associates to write creative briefs for internal and external creative teams.
• Conduct creative reviews and provide approvals to ensure brand voice, product accuracy, and sales goals are maintained.
• Strategize and develop target markets, segmentation, and budgets for advertising activities.
• Own customer and employee survey programs, including goal setting, content, execution, and reporting.
• Monitor the marketplace for industry best practices and email/traditional marketing opportunities.
• Foster and maintain relationships with senior leadership and internal partners across various departments.
• Implement measures to monitor program effectiveness and report on key performance indicators.
• Protect and manage the See's Brand at all times.
• Provide feedback and professional development to Marketing Associates.
• Perform special projects as assigned by management.
• Identify opportunities to enhance technology and innovation to improve departmental effectiveness.

Requirements

• Seven to ten years of marketing and advertising experience with a multi-channel retailer, preferably with annual sales in excess of $500M.
• Relevant print media buying/planning, event, and retailer marketing experience.
• Strong analytic and problem-solving skills, detail-oriented mindset, and ability to manage multiple projects and priorities.
• Self-starter with strong planning and project management skills.
• Proven ability to work under tight deadlines and adapt to shifting priorities.
• Strong interpersonal skills.
• Experience managing and negotiating with partners/vendors.
• Experience with Salesforce Marketing Cloud, Google Analytics, and Survey Monkey preferred.
• Proven ability to run successful campaigns with little supervision.
• Exceptional verbal, written, and presentation skills.
• Bachelor's degree in Marketing, Communication, or related field; equivalent related work experience may be considered.

Nice to Have

• Experience with Salesforce Marketing Cloud, Google Analytics and Survey Monkey.

Qualifications

• Bachelor's degree in Marketing, Communication or related field; or equivalent related work experience.

Benefits & Perks

• Full range of generous medical, financial, and/or other benefits including 401(k) eligibility.
• Paid time off benefits such as vacation, sick time, and parental leave.
• Details of participation in benefit plans will be provided if employed.