Marketing Manager

About the Role

Key Responsibilities

• Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities with an overall regional and network focus for the Central Florida Division and AdventHealth overall.
• Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
• Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.
• Develops and maintains meaningful physician relationships and creates effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.

Requirements

• Bachelor's in marketing, Communications or related field Required
• 5 marketing experience
• DL NUMBER - Driver License, Valid and in State driving record in accordance with AdventHealth policy

Qualifications

• Bachelor's in marketing, Communications or related field

Benefits & Perks

• Benefits from Day One
• Paid Days Off from Day One
• Whole Person Wellbeing Resources
• Mental Health Resources and Support