Marketing Manager

About the Role

Key Responsibilities

• Support the development and lead the implementation of integrated marketing plans aligned with organizational goals.
• Define and execute marketing mix strategies, including audience segmentation and targeting, to increase awareness and supporter engagement.
• Manage the development and continuous refinement of donor-focused marketing products, offerings, and sponsorship tiers to support acquisition, retention, and revenue growth.
• Set marketing objectives and KPIs; oversee budget and resource allocation.
• Conduct market research, peer benchmarking, and audience segmentation to uncover new growth opportunities and inform strategic decisions.
• Identify emerging trends and untapped markets to enhance visibility and donor engagement.
• Manage a multidisciplinary marketing team, ensuring clear goals, effective communication, and accountability.
• Foster a collaborative environment that encourages creativity, initiative, and continuous learning.
• Oversee, approve, and monitor the execution of integrated, multi-channel marketing campaigns (including digital, print, video, and events) implemented by the Campaigns Manager and Digital Communication Manager.
• Define and track marketing performance metrics, using data insights to optimize strategy and donor engagement.
• Prepare and present regular reports to leadership on campaign effectiveness and marketing impact.
• Ensure consistency of brand identity, messaging, and visuals across all platforms and materials.
• Guide content and creative development to resonate with a global audience.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's preferred).
• 10 years of progressive marketing experience, including at least 5 years in a managerial role, with a strong preference for experience in nonprofit organizations.
• Strong understanding of marketing principles, techniques, and processes.
• Expertise in digital marketing, social media, and multimedia content creation.
• Demonstrated ability to lead and manage a team of diverse professionals.
• Exceptional communication and collaboration skills, with a focus on cross-departmental alignment.
• Strong project management abilities, with experience balancing multiple priorities.
• Analytical mindset and the ability to apply data insights to optimize marketing performance.
• Ability to understand Arabic is required; reading and writing proficiency is a plus.
• Knowledge of Coptic Culture is required.

Nice to Have

• Experience in nonprofit organizations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Master's degree is preferred.