Marketing Manager

About the Role

Key Responsibilities

• Develops and leads the marketing strategy on the Deposit product marketing team for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
• Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
• Aligns closely with internal partners to implement joint marketing activity and identify new marketing opportunities that will drive awareness, product consideration and growth.
• Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
• Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand.
• Adapts departmental plans and priorities to address agility, resource and operational challenges.
• Collaborates with internal partners to ensure all marketing programs are in accordance with all laws, regulations and bank policies.

Requirements

• Bachelor's degree, or equivalent work experience.
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
• Strong organizational, interpersonal and team building skills.
• Excellent verbal, written and presentation skills.
• Proficiency in computer navigation using a variety of software packages.
• Ability to think and deliver with agility and take direction in support of company goals.
• Strong decision-making and problem-solving skills.

Nice to Have

• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services.
• Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget.
• MBA or equivalent markers of high achievement.

Qualifications

• Educational background includes a Bachelor's degree or equivalent work experience.

Benefits & Perks

• Healthcare (medical, dental, vision).
• Basic term and optional term life insurance.
• Short-term and long-term disability.
• Pregnancy disability and parental leave.
• 401(k) and employer-funded retirement plan.
• Paid vacation (from two to five weeks depending on salary grade and tenure).
• Up to 11 paid holiday opportunities.
• Adoption assistance.
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law.