Marketing Manager

About the Role

Key Responsibilities

• Lead the end-to-end planning, development, execution, and performance analysis of all major seasonal marketing campaigns, including overseeing creative development, cross-channel activation, and post-campaign reporting.
• Collaborate with the Head of Marketing to manage and optimize digital marketing performance across paid and organic channels, ensuring campaigns are aligned with business goals and brand messaging.
• Manage the Graphic Designer, Marketing Specialist, and Marketing Coordinator, providing clear direction, feedback, and development opportunities.
• Serve as the strategic and executional lead for key annual initiatives such as the Music Camps Program, ensuring strong enrollment and alignment with business objectives.
• Collaborate with internal departments to determine marketing positioning for initiatives like GearSelect, new program launches, partnership activations, and other promotional opportunities.
• Provide ongoing marketing training, resources, and strategic support to schools across the network.
• Lead marketing efforts for New School openings, building customized launch strategies for each location.
• Act as a thought partner to stakeholders across the system, serving as a marketing advisor on business challenges, emerging trends, and growth opportunities.
• Lead the strategy and execution of Franchise Development marketing efforts to attract prospective franchisees.
• Oversee the company-wide email marketing strategy, including content development, segmentation, and automation.
• Lead School of Rock's global social media strategy with a focus on platform innovation, audience engagement, and monitoring emerging trends.
• Oversee relationships with key marketing partners and agencies, ensuring alignment on objectives and performance expectations.
• Develop and implement strategies to attract new students, optimizing existing channels and testing new growth opportunities.
• Create reports and analyses to evaluate campaign effectiveness and inform strategic decisions.
• Manage marketing initiatives through effective project management, aligning priorities across teams and seasonal campaigns.
• Supervise external contractors or freelance support during high volume periods.

Requirements

• Bachelor's degree in marketing or equivalent professional qualification.
• 5+ years of marketing experience.
• At least two years of relevant work experience at a manager level, including leading and managing direct reports and outside agencies.
• Experience managing complex, cross-functional projects.
• Data analytics experience required.
• Excellent communication skills, both verbal and written.
• Skilled at juggling multiple projects, setting priorities, and problem-solving.
• Ability to be adaptable and flexible under pressure.
• Entrepreneurial, self-starter attitude.
• High level of professionalism and integrity.
• Positive energy and personality.

Nice to Have

• Franchise industry experience.
• Experience in education, music, or children's services field.

Qualifications

• Bachelor's degree in marketing or equivalent.