Marketing Manager - B2B/SaaS

Creative Circle

Fort Lauderdale, FL

Full Time

Senior

90k-187k

11 days ago

Job Description

About the Role

Our client, a small tech company in the enterprise risk/compliance space, is seeking a Marketing Manager to join their team full-time. This role is 100% on site in Sunrise, FL. As the Marketing Manager, you will lead the company's marketing initiatives and drive brand growth. The ideal candidate will have a prior background in B2B/SaaS marketing. You will be responsible for developing and executing strategic marketing plans, managing campaigns, and overseeing a small team of marketing analysts. You will work closely with the sales team to attract and nurture leads, helping convert prospects into loyal customers. You will collaborate with engineering and product marketing teams to craft engaging content that communicates the company's value propositions.

Key Responsibilities

Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
Plan and execute multi-channel marketing campaigns (digital, print, events, etc.).
Conduct market research and analyze trends to identify new marketing opportunities.
Manage the marketing budget and ensure cost-effective strategies.
Collaborate with product, sales, and design teams to align marketing efforts with business goals.
Oversee content creation, including blogs, social media, email newsletters, and promotional materials.
Monitor and report on the effectiveness of marketing campaigns using KPIs and analytics tools.
Attend quarterly tradeshows and events.

Requirements

A minimum of 5 years of experience in cloud, SaaS, B2B software digital marketing role, with at least 2 years in a managerial role.
Strong understanding of digital marketing tools and platforms (email, social, search, SEO).
Experience in creating and managing successful social media campaigns and webinars.
Proficiency in marketing analytics and CRM software (e.g., HubSpot, Salesforce, Google Analytics).
Experience in an early-stage software company is desired.
Exposure to software marketing in enterprise risk, compliance or EHS is a huge plus.

Nice to Have

Experience in an early-stage software company.
Exposure to software marketing in enterprise risk, compliance or EHS.

Benefits & Perks

Company Paid Medical insurance with no waiting period.
Dental and Vision insurance with no waiting period.
15 days Paid Time Off and 10 paid holidays.
401(k) Profit Sharing Plan - Elective Deferral Contributions can be made the first day of the quarter following your hire date.
Company Paid life insurance with optional supplemental Life and Accident Insurance.
Company Paid Short & Long-Term Disability.
Tuition Assistance/ On-going Training & Development.