Marketing Manager Cannabis Dispensary (NYC)

About the Role

Key Responsibilities

• Developing and executing innovative marketing campaigns.
• Managing social media presence and strategy.
• Analyzing market trends and consumer data to inform marketing strategies.
• Collaborating with team members to enhance the customer experience.
• Managing SMS/email campaigns and loyalty automations in Alpine IQ.
• Building customer segments for targeted promotions.
• Creating compliant, on-brand visuals for email, SMS, signage, in-store menus, and promotions using Canva.
• Maintaining and updating design templates for recurring campaigns.
• Supporting freelance designers with requests, timelines, and reviews.
• Ensuring all marketing materials follow NYC cannabis marketing laws, including age-gating and appropriate language.
• Pulling weekly and monthly reports from various dashboards and organizing campaign data.
• Supporting coordination across marketing vendors, team members, and departments to keep campaigns on track.
• Maintaining a detailed marketing calendar and supporting project management.

Requirements

• Minimum age of 21 years.
• Proven experience in marketing, preferably within the cannabis or retail industry.
• Strong project management skills with the ability to multitask and meet deadlines.
• Experience with CRM & Lifecycle Marketing, including managing SMS/email campaigns and building customer segments.
• Ability to analyze market data and consumer trends.
• Excellent communication and interpersonal skills.
• Experience creating visuals using Canva (Adobe Suite is a bonus).
• Knowledge of digital marketing strategies, including social media and content creation.
• Understanding of NYC cannabis marketing laws and compliance requirements.

Nice to Have

• Experience in brand management and development.
• Familiarity with SEO and SEM best practices.
• Knowledge of cannabis products and industry regulations.
• Creative mindset with innovative marketing ideas.
• Experience in community outreach and engagement initiatives.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Qualifications

• Experience in marketing, preferably within the cannabis or retail industry.
• Strong project management skills.
• Proficiency with CRM tools like Alpine IQ.