Marketing Manager (Georgia Tech)

About the Role

Key Responsibilities

• Lead Georgia Tech's digital marketing strategy for assigned revenue and engagement initiatives including, but not limited to, season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, corporate partnerships, and 50/50 raffle sales.
• Build customer segments, customer journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive new season/individual game ticket revenue, retail sales, and annual fund donations.
• Oversee email marketing strategies and execution including developing, building, testing, and optimizing highly segmented email campaigns for assigned revenue streams.
• Coordinate with the social media team on executing social campaigns and assist with developing landing pages, tracking tags, and advertisements for Georgia Tech and eVenue websites.
• Coordinate paid advertising campaigns for ticket, events, and retail initiatives.
• Work closely with the Marketing team to initiate and develop content for all digital marketing channels, including email, websites, search, social media, etc.
• Assist in copywriting, editing, and proofreading copy for email and website.
• Assist with managing digital surveys, website form submissions, and customer communication subscriptions.
• Develop website landing pages for ticketing initiatives.
• Assist with developing creative and strategic marketing campaigns to drive data collection, ticket sales, engage fans, and expand the brand.
• Assist with analyzing the performance of digital marketing channels via various analytics platforms.
• Oversee execution of digital communications including email and social media: pre/live/post event updates, automated messages, etc.
• Monitor and analyze all traffic on digital marketing channels during events.

Requirements

• One-to-two years of digital marketing and/or email marketing experience; agency or sports industry experience a plus.
• Proficient in Adobe Creative Suite (Photoshop, InDesign, etc.).
• Working knowledge of web analytics and reporting tools (Such as Google Analytics and Google Data Studio).
• Working knowledge of HTML coding.
• Working knowledge of Content Management Systems, Oracle Eloqua, or a similar email marketing platform.
• Understanding of email marketing strategy and best practices.
• Exceptional writing, editing, and multi-tasking skills.
• Strong ability to think strategically, creatively, and quickly.
• Outstanding communication and interpersonal skills.
• Ability to work nights and weekends.

Nice to Have

• CSS knowledge.

Qualifications

• Bachelor's degree preferred.

Benefits & Perks

• Competitive pay commensurate with experience.
• A generous benefits package that includes medical, dental, vision, life and disability insurance.
• Paid vacation.
• 401k plan.