Marketing Manager, Global Brand Team UNO & Cards Portfolio

About the Role

Key Responsibilities

• Ensure all product marketing projects are supported by business strategy, objectives, and insights.
• Assist in gaining buy-in to global product strategies at all levels and secure executional commitment from internal partners to activate across key markets and lines of business.
• Drive innovation by collaborating with Product Design, Packaging, Development, and Consumer Insights teams to bring compelling toys to market on time and on budget.
• Present product lines and strategy to internal and external stakeholders to ensure alignment.
• Communicate regularly and collaborate closely with regional teams and other Mattel Global Brand teams to meet needs, share plans, and leverage best practices.
• Brief and develop marketing assets.
• Monitor and analyze key trends, category developments, and competitors' performance globally using advanced analytics and reporting.
• Manage global business analysis, KPIs, campaign performance, and financials to maximize ROI and efficiency.
• Foster a culture of innovation, diversity, and inclusion within the team and in marketing communications.
• Act as point of contact for brand inquiries and dissemination of brand information and assets.
• Mentor and support junior team members by sharing best practices, insights, and learnings.

Requirements

• Minimum 4+ years of relevant work experience with MBA or 6+ years of relevant work experience without MBA.
• Experience with company/product/marketing rooted in consumer trends.
• Experience with ecommerce and direct selling.
• Experience in interfacing with external license partners.
• Thorough understanding of marketing mix and KPIs.
• Experience analyzing data and managing financials.
• Ability to synthesize data and pull insights to create recommendations.
• Strong skills in presenting to large groups.
• Highly organized, independent, and detail-oriented with strong follow-up skills.
• Strong time management, planning, and project execution skills.
• Excellent written and verbal communication skills.
• Strong interpersonal skills to build collaborative relationships.
• Deep curiosity for learning about unfamiliar products, properties, and consumer segments.
• Proficiency in PowerPoint, Outlook, Word, and Excel.
• Personal attributes include a positive attitude, solution orientation, self-starter mindset, confidence, and a willingness to explore pop culture trends.

Nice to Have

• Experience working within the gaming, toy, or entertainment industries.
• Understanding of fan communities and brand storytelling.

Qualifications

• Bachelor's degree (implied by experience requirements).
• MBA preferred but not required.

Benefits & Perks

• Competitive total pay programs.
• Comprehensive benefits.
• Resources to empower a culture where every employee can reach their full potential.