Marketing Manager, Global Brand Team - UNO & Cards Portfolio

Mattel

El Segundo, CA

Full Time

Senior

122k-153k

about 1 month ago

Job Description

About the Role

Join our dynamic Games Global Brand Team as the Marketing Manager for UNO & Portfolio Card Brands. In this role, you'll help deliver innovative, effective, and globally resonant marketing strategies for some of the world's most beloved card games. Working closely with cross-functional teams and reporting to the Cards Director, you will drive product development, while ensuring that the brand has exceptional marketing support, creating unique and strategic assets and product marketing campaigns that can be maximized at retail and on ecommerce.

Key Responsibilities

Ensure all product marketing projects are supported by business strategy, objectives and insights
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Drive innovation by collaborating with Product Design, Packaging, Development, and Consumer Insights teams to bring compelling toys to market on time and on budget
Present product lines and strategy to key internal and external stakeholders to ensure alignment
Communicate regularly and collaborate closely with regional teams and other Mattel Global Brand teams to ensure needs are met, plans are shared, and 'best practices' are leveraged
Brief and develop marketing assets
Monitor and analyze key trends, category developments, and competitors' performance globally, using advanced analytics and reporting
Manage global business analysis, KPIs, campaign performance, and financials, maximizing ROI and efficiency
Foster a culture of innovation, diversity, and inclusion within the team and in marketing communications
Act as point of contact for brand inquiries and dissemination of brand information and assets
Mentor and support junior team members by sharing best practices, insights, and learnings gained from experience

Requirements

Minimum 4+ years of relevant work experience with MBA or 6+ years of relevant work experience without MBA
Experience with company/product/marketing that is rooted in consumer trends
Experience with ecommerce and direct selling
Experience in interfacing with external license partners
Thorough understanding of marketing mix and KPIs
Experience analyzing data and managing financials
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, independent and detail oriented with strong follow up skills
Strong time management, planning and project execution skills
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Deep curiosity for learning about unfamiliar products, properties, and consumer segments
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

Nice to Have

Willingness to dig into pop culture trends - specifically within the gaming, toy, or entertainment industries with an understanding of fan communities and brand storytelling

Qualifications

Educational background implied through experience with MBA or relevant work experience

Benefits & Perks

Competitive total pay programs
Comprehensive benefits
Resources to help empower a culture where every employee can reach their full potential

Working at Mattel

Mattel is a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We collaborate, innovate, and execute to create innovative products and experiences. Our culture emphasizes teamwork, continuous improvement, accountability, and ownership. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing. Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Great Place to Work, TIME, and more. We value diversity, inclusion, and authentic self-expression in the workplace.

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