Marketing Manager - InterContinental Washington DC - The Wharf

InterContinental Hotels Group

Washington, DC

Full Time

Senior

55k-65k

12 days ago

Job Description

About the Role

The Marketing Manager position at InterContinental Washington D.C. - The Wharf involves supporting the Sales & Marketing Team under the guidance of the Director of Sales & Marketing. The role focuses on executing marketing efforts, managing social media, and enhancing the hotel's brand awareness within the luxury hospitality environment at a prominent waterfront location in D.C. The hotel is part of IHG Hotels & Resorts, a leading global hotel company with a diverse portfolio of brands and a commitment to providing exceptional guest experiences and fostering an inclusive, supportive workplace culture.

Key Responsibilities

Participate in the execution, tracking and managing of the checkbook associated with departmental budget and financial plans
Interact with outside contacts, guests, vendors and others as needed
Execute marketing efforts to upsell guests on hotel services, offerings and amenities
Work closely with key business leaders, officials and representatives of local community groups within the city, in conjunction with the DOSM to ensure constant high profile exposure for the hotel
Work with advertising agencies, consulting firms, public relations and vendors to maximize advertising investments and ensure ads represent brand identity
Approve monthly social media content and facilitate user generated content to enhance hotel awareness and engage the target audience
Raise the awareness and reputation of the hotel and the brand locally-occasionally acting as hotel representative for media related inquiries
Identify improvements to marketing activities and overall hotel sales performance and work with other departments to ensure brand and marketing standards are upheld
Assist DOSM to enact applicable portions of the Marketing Plan
Work with DOSM to execute special marketing projects/collateral, filming endeavors on property and PR events
Respond to reviews and create templates for using the brand/hotel voice

Requirements

University or College Degree/Diploma preferably in Hospitality, Marketing or Business
Must possess exceptional people skills
Ability to satisfactorily communicate in English with guests, management, and co-workers
Ability to provide legible written communication to a high standard
Computer Training in Word, Excel, and PowerPoint

Qualifications

Relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and organizational needs will influence pay within the stated range

Benefits & Perks

Competitive salary ranging from $55,000.00 to $65,000.00
Impressive room discounts
Wide range of benefits including paid time off, medical/dental/vision insurance, 401k, and more

Working at InterContinental Hotels Group

IHG Hotels & Resorts promotes a culture of trust, support, and acceptance, emphasizing diversity, inclusion, and belonging. The company values creating an environment where colleagues can bring their whole selves to work, grow professionally, and make a difference. They are committed to wellbeing through their myWellbeing framework and fostering an inclusive environment that celebrates differences and encourages collaboration.

Apply Now