Marketing Manager - Pharmaceuticals

About the Role

Key Responsibilities

• Develop and successfully implement a marketing business plan that is aligned with the corporate strategy to help deliver the Pharmaceutical revenue goal within the Americas.
• Create an integrated marketing plan that helps promote awareness of Waters solutions (e.g., marketing communications, digital campaigns, seminars, user meetings, customer visits, scientific meetings and tradeshows) to both new-to-Waters and recurring customers.
• Responsible for the strategy and execution of marketing activities to generate and nurture leads across multiple market segments via events, digital marketing, targeted social media advertising, and cooperative marketing with partners to optimize pipeline fill and acceleration.
• Oversee marketing performance and impact to the business via tracking across relevant KPIs, including marketing qualified leads (MQLs), conversion rate, funnel creation, campaign/tactic success measures, orders/sales.
• Maintain regular dialogue and assist with the activities of Field Sales and Service teams for business development promotion and execution, as well as support within specific sales situations as necessary.
• Support the strengthening of a KOL network to support efforts in the country.
• Advocate for region's internal and external customers such that training, product, services, and business requirements are met.
• Work across multiple product, service, vertical market, and geographic organizations to build consensus and influence to affect change and ensure needs of the country are understood and accounted for.
• Become established subject matter expert regarding the Pharmaceutical industry within the Americas, working with teams across Sales, Product, Service, Global to influence and support efforts impacting Pharmaceutical customers.
• Spot trends in applicable markets, by competitors and customers, sharing insights with regional and corporate groups, and identifying potential business opportunities for Waters.
• Collaborate with local and Americas leadership across sales and marketing to help influence the annual business plan.

Requirements

• Minimum Bachelor's degree in scientific, engineering, or marketing discipline.
• 7+ years of experience in marketing and business development, preferably supporting the Pharmaceutical industry with instrumentation, software, or services.
• Proven ability to develop and execute business plans and lead initiatives with little direct support.
• Excellent interpersonal skills: effective communication, driving execution, fostering innovation, customer focus, collaboration, and creative problem-solving.
• Ability to maintain professional internal and external relationships that meet Waters' core values.
• Proactive in establishing and maintaining effective working relationships with all corporate departments, both local and global.
• Self-motivated with the ability to respond flexibly to changing demands.

Nice to Have

• Experience with Waters or similar instrumentation/software/services supporting the Pharmaceutical industry.