Marketing Manager, Social Media

About the Role

Key Responsibilities

• Ownership of all Crate & Barrel and Crate & Kids Social Media platforms including Instagram, Pinterest, TikTok.
• Lead Creative and Production teams in ideation around and creation of reactive social content that responds to social trends, home furnishings, or pop culture news.
• Expand social media reach and maintain favorable consumer sentiment and growing engagement.
• Design and evolve social media and influencer strategies.
• Create strategies to test new social channels and product features where relevant.
• Oversee social media reporting, analyze insights, trends, and key learnings for stakeholders.
• Manage community interactions, including moderation, scheduling content, and escalating engagement or crisis opportunities.
• Collaborate with cross-functional teams to ensure alignment across channels.
• Manage the social media content calendar and coordinate with Public Relations, Merchandising, Creative, and eCommerce teams.
• Develop monthly reports, optimize strategies, and recommend improvements to enhance engagement and ROI.
• Serve as a liaison for social media training and policy development.
• Maintain community management standards and escalation processes.
• Implement innovative ideas and promotions to increase relevance and grow social communities.
• Monitor all social platforms and respond or advise as necessary.

Requirements

• Proven track record of developing and executing successful multi-platform social strategies.
• Experience managing influencer relationships and paid social campaigns and content.
• Ability to thrive in a fast-paced environment and manage multiple priorities.
• Previous experience managing social media communities including moderation and content programming for retail/home lifestyle brands.
• Excellent written language and editorial skills.
• Demonstrated knowledge and experience with social media management and analytics systems.
• Ability to integrate critical information from diverse areas.
• 6+ years of relevant marketing experience; retail experience is a plus.
• Bachelor's degree in Marketing, Communications, Journalism or related field.
• Background in journalism, editorial, web development, site content management, photography, or Photoshop preferred.
• Experience with copywriting, storytelling, concepting, and visual communication skills.
• Proficiency with social media tools and analytics platforms.

Nice to Have

• Background in journalism, editorial, web development, site content management, photography, or Photoshop.
• Experience with copywriting, storytelling, concepting, and visual communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or related field.
• 6+ years of relevant marketing experience; retail experience is a plus.

Benefits & Perks

• Salary range from $68,000 to $90,000 annually, adjusted as needed to comply with applicable law.
• Potential eligibility for bonuses, sales incentives, and long-term incentives.