Marketing Operations: Audience Manager

About the Role

Key Responsibilities

• Develop and execute marketing automation and personalization strategies to nurture leads, improve customer engagement, and drive product conversions and signups.
• Manage and optimize marketing automation platforms, including Sitecore (XP, CDP, Personalize) and Eloqua, to ensure efficient and effective campaign execution.
• Develop test scenarios and executions, generate regular reports on key metrics and campaign performance, and provide insights to enhance future strategies.
• Collaborate with product and marketing teams to inform future tactics and strategies.
• Work with IT and contract resources on updates, break-fixes, plug-ins, and perform pre-release testing and validation.
• Monitor industry trends, competitor activities, and customer behavior to identify opportunities and challenges.
• Help implement A/B testing and other analytical methods to optimize digital campaign performance and deliver actionable insights.
• Ensure smooth email deployments and correct dynamic message delivery, including single sends and journeys.
• Ensure accurate and clean data within marketing systems, adhering to data security best practices.
• Collaborate with the IT team to integrate marketing systems with other business applications for seamless data flow.
• Oversee the Customer Data Platform to create personalization opportunities on the website and in customer emails.
• Create customer lists and segments focused on matching content with the most receptive audience.

Requirements

• Bachelor's degree in business administration, computer science, information technology, marketing, psychology, or a related discipline.
• 3-5 years of related work experience overseeing marketing operations (for mid-level) or 6-10 years (for senior level).
• Experience collaborating with cross-functional teams.
• Background that balances marketing, technology, and customer insights.
• Experience in marketing systems integrations, including CMS, CDP, CRM, and ESP.
• Familiarity with Sitecore products and Eloqua (preferred but not required).
• Familiarity with Google Analytics.
• Strong analytical skills and ability to synthesize multiple data sources.
• Customer-first approach and ability to view communications from the customer's perspective.
• Project management skills and ability to organize complex, cross-team projects.
• Knowledge of A/B testing and a passion for Q&A.
• Understanding of security and privacy best practices.
• Solid HTML skills for troubleshooting web and email issues.
• Experience managing outside vendors, contracts, and budgets.
• Continuous improvement mindset and ability to learn and iterate.
• Solid presentation skills and ability to interpret technology for senior management.

Nice to Have

• Certifications in Oracle, Google Analytics, Sitecore, and other marketing technology tools.

Qualifications

• Educational background as specified in the requirements.