Marketing Operations Manager

Corus

Atlanta, GA

Full Time

Senior

4 days ago

Job Description

About the Role

The Marketing Operations Manager is a strategic role focused on optimizing marketing efforts through technology, processes, and data. This role ensures that marketing campaigns are efficient, effective, and aligned with business goals. It involves managing the marketing technology stack, overseeing marketing automation, analyzing campaign performance, and managing the marketing budget.

Key Responsibilities

Overseeing and optimizing the marketing technology stack (e.g., CRM, marketing automation platforms, analytics tools).
Developing and implementing efficient marketing workflows and processes.
Managing data collection, storage, analysis, and reporting to track campaign performance and inform decision-making.
Overseeing the marketing budget and ensuring efficient allocation of resources.
Working with other departments (e.g., Sales, IT, Product) to align marketing efforts and ensure smooth execution.
Ensuring marketing campaigns are aligned with overall business objectives and strategies.
Monitoring and reporting on key performance indicators (KPIs) to measure the effectiveness of marketing efforts.
Ensuring compliance with data privacy regulations and other relevant policies.

Requirements

Proficiency in marketing automation platforms, CRM systems, and other relevant marketing technologies.
Ability to analyze data, track performance, and identify areas for improvement.
Ability to manage multiple projects simultaneously and meet deadlines.
Ability to effectively communicate with various stakeholders and collaborate with other teams.
Ability to align marketing efforts with overall business objectives.
Ability to lead and motivate a team of marketing professionals.
A bachelor's degree in marketing or a related field.