Media and Social Marketing Manager - Mid Level

About the Role

Key Responsibilities

• Develop, implement and maintain control processes for marketing activities for media channels.
• Ensure marketing campaigns are compliant with applicable compliance regulations and internal policies.
• Conduct risk assessments and deep dive on campaign execution processes for all media channels (e.g., programmatic, social, search).
• Provide advisory support to marketers during campaign strategy planning and execution.
• Identify and document control gaps and work with stakeholders to implement remediation strategies.
• Drive standardization and documentation of marketing processes, controls and workflows.
• Support development and implementation of automated controls and governance tools.
• Prepare documentation and evidence to support control testing and issue management.
• Contribute to the development and optimization of digital, social and traditional media strategies.
• Collaborate with Media Team to translate business intelligence and internal client objectives prior to guiding media agencies.
• Collaborate with internal stakeholders to understand parameters for developing media strategies.
• Socialize media recommendations and explain rationale for media strategy.
• Ensure media plans are implemented correctly and in a timely manner.
• Assist in the management of budget plans.
• Apply foundational knowledge of social and digital marketing principles.
• Effectively communicate and collaborate with agency to ensure goal alignment.
• Apply a moderate understanding of analytics and measurement tools/techniques to test and optimize performance.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor's degree; or 4 years of related experience in lieu of degree.
• 4 or more years of experience in marketing, sales, advertising and/or communications.
• At least 2 years of experience in social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Solid foundational knowledge of digital or social marketing industry and practices.
• Experience influencing business decisions.
• Experience facilitating and/or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Proficient with MS Office, Word, Excel and PowerPoint.
• Proficient knowledge on impact of social marketing to an omni-channel experience.
• Strong understanding of media campaign execution within a highly regulated environment.
• Experience maintaining controls or risk management programs.
• Excellent communication skills.
• Strong analytical and problem-solving skills supporting enterprise risk management frameworks (e.g., RCSA, issue management).
• Knowledge and experience partnering with media vendors, platforms and systems.
• Detail oriented with a structured approach to process design and documentation.

Nice to Have

• Experience within a highly regulated environment.
• Experience with enterprise risk management frameworks such as RCSA.
• Knowledge of media vendors, platforms, and systems.

Qualifications

• Educational background includes a Bachelor's degree or equivalent experience.
• Experience in marketing, sales, advertising, or communications for 4+ years.
• Experience in social/digital marketing for at least 2 years.

Benefits & Perks

• Comprehensive medical, dental and vision plans.
• 401(k), pension, life insurance, parental benefits, adoption assistance.
• Paid time off with holidays plus 16 paid volunteer hours.
• Various wellness programs.
• Career path planning and continuing education support.