Marketing Resource Manager

About the Role

Key Responsibilities

• Develop and implement long-term strategies for managing external creative agencies, freelancers, and production vendors, ensuring alignment with Bobcat's brand vision and business goals.
• Establish processes that empower the marketing team to drive efficiency, enhance collaboration, and deliver high-quality creative assets across all business units.
• Strategically oversee a multi-million-dollar budget across creative agencies and production partners, ensuring cost optimization through rigorous management of service-level agreements, rate cards, and vendor performance.
• Lead the continuous evaluation and optimization of agency performance, leveraging data-driven insights to establish KPIs, score agency effectiveness, and conduct quarterly business reviews.
• Develop and execute RFP processes for creative agency selection, identifying strategic partners that align with Bobcat's evolving business objectives.
• Design and implement processes to monitor and optimize project timelines, creative workflows, and resource utilization, using performance data to identify trends and drive continuous improvement.
• Champion long-term cost-efficiency strategies in creative production, identifying opportunities to streamline workflows, reduce redundancies, and maximize ROI.
• Coordinate the end-to-end production process for creative assets, including video, graphic design, and copywriting.
• Serve as the central point of contact for creative production inquiries, approvals, and feedback loops.
• Maintain a centralized production calendar to track deadlines, resource availability, and deliverable milestones.
• Identify and address potential resource bottlenecks or conflicts and use resource management tools to allocate and monitor project assignments.
• Implement standardized workflows for creative production and resource management.
• Refine processes to improve collaboration, reduce inefficiencies, and maintain high standards.
• Manage creative production team members and lead the photo/video asset capture, equipment logistics, and other duties as assigned.
• Manage project management team members and lead the project management functions and processes.
• Oversee Bobcat's outsourced Studio Creative Production team.

Requirements

• Bachelor's degree in Marketing, Communications, Creative Arts, Business Administration or a related field.
• 7-10 years of experience in resource management, vendor or agency management, creative production coordination or marketing-related roles.
• 1-3 years of experience in team leadership or supervisory role.
• Proven track record in managing complex creative projects across multiple teams or agencies.
• Strong understanding of project management principles and methodologies; Project Management Professional (PMP) certification preferred.
• Proficiency in project and resource management tools (e.g., Wrike, Monday.com, Workfront).
• Strong understanding of creative production workflows, including video, design, and copywriting processes.
• Ability to thrive in a fast-paced environment and adjust strategies quickly.
• Strong interpersonal and negotiation skills, with a proven ability to promote collaboration.
• Strong analytical skills to identify problems, evaluate options, and develop solutions.
• Travel requirement: 5%.

Nice to Have

• Project Management Professional (PMP) certification.

Qualifications

• Bachelor's degree in relevant field.