Director, Marketing Operations

Kooth

Chicago, IL

Full Time

Director

2 days ago

Job Description

About the Role

At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We're not just a service; we're a culture of care - committed to inclusivity, innovation, and impact. Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time.

Key Responsibilities

Own the U.S. marketing tech stack, ensuring all tools (MMPs, CRM, CMS, ASO, email, analytics) are integrated, reliable, and optimized for performance with a long term view of global stack alignment.
Lead ongoing administration of platforms including HubSpot (CRM, automation, forms, email, web content), Contentful (web content management, app content management), Mobile Measurement and Optimization Platforms (e.g., AppsFlyer; AppRadar), Project Management systems (e.g., Monday, Wrike), and Translation Management systems (e.g., Smartling, Phrase).
Lead system integration support of cross-department and global platforms including Braze (customer engagement and lifecycle automation), Salesforce (data sync, lead lifecycle, and commercial ops interface), and partner with engineering and product teams to ensure API connections, data syncs, and schema alignments are implemented and maintained properly.
Maintain cross-platform attribution models to track user acquisition and engagement across paid, owned, earned, and in-app channels in partnership with Data Engineering and Business Intelligence teams.
Manage custom event tracking frameworks, UTMs, and conversion goals across web and app properties.
Develop dashboards and reporting infrastructure to provide the marketing team with real-time visibility into channel performance and lifecycle KPIs.
Own technical infrastructure of solunaapp.com and other Soluna web properties (via Contentful and Hubspot Content Hub), ensuring marketing teams can launch campaigns and update content efficiently.
Manage end-to-end CRM operations within HubSpot, including segmentation logic, data hygiene, lead scoring, and cross-team workflows.
Optimize app store presence and performance through ASO tooling and cross-functional coordination with product.
Document and continuously improve campaign processes, QA protocols, test plans, and lead/data flow audits.
Build scalable playbooks to support campaign automation, app engagement, and web conversion strategies.
Serve as a primary technical liaison for all marketing-related platform vendors and agency partners.

Requirements

Technical fluency with marketing technology systems and integrations.
Experience managing and optimizing martech stacks including CRM, content management, attribution, and automation tools.
Strong understanding of cross-platform attribution models, event tracking, and performance reporting.
Experience with platforms such as HubSpot, Contentful, AppsFlyer, Braze, Salesforce, and project management tools.
Ability to lead system administration, integrations, and cross-departmental support.
Proven ability to develop dashboards and reporting infrastructure for marketing performance metrics.
Experience managing web properties and CRM operations.
Strong process documentation and operational scalability skills.
Ability to serve as a technical liaison with vendors and partners.

Nice to Have

Experience working in digital health or related fields.
Familiarity with app store optimization (ASO) strategies.
Experience working with global teams and cross-cultural communication skills.

Qualifications

Not explicitly specified in the description.

Benefits & Perks

Not specified in the description.

Working at Kooth

Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships we have with our service users, peers, and leaders.

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