Marketing Science Consultant

About the Role

Key Responsibilities

• Building strategies and proactive initiatives executed globally in partnership with various channels
• Identifying opportunities to develop and refine different treatments
• Supporting the go to market strategy for different initiatives focused on driving value for advertisers
• Executing key advertising and measurement research projects to deliver strategies and insights to help small businesses grow

Requirements

• Bachelor's degree in a directly related field, or equivalent practical experience
• 8+ years of experience in a quantitative field, such as consulting, market research, media research
• Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
• Experience communicating complex concepts to non-technical audiences
• Direct experience scoping and executing research projects with clients and/or cross-functional stakeholders
• Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
• Experience with digital advertising measurement methods and technologies
• Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
• Knowledge of dynamics and structure for sales teams
• Understanding of current media landscape and challenges small business advertisers face