Marketing Senior Manager, Consumer - Bone Health (Remote)

About the Role

Key Responsibilities

• Translate brand positioning and core audience insights into campaign-level messaging and storytelling.
• Partner with creative agencies and internal teams to develop and produce compelling campaigns across consumer audiences through the development of breakthrough creative assets in both traditional and digital channels.
• Manage day-to-day oversight of agency partners to ensure quality and on-time delivery and hold them accountable to agreed upon budgets, timelines and standards.
• Collaborate with internal sourcing partners and production teams to oversee shoot planning, talent selection, location approvals, and logistics.
• Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
• Serve as the team's lead for multicultural insights and strategy, ensuring all messaging and creative assets reflect cultural nuance and relevance while tailoring campaigns for key multicultural segments.
• Work closely with the brand media lead to ensure campaign creative and messaging is pulled through across all media, CRM, digital, and point-of-care channels.
• Form and maintain strong partnerships with cross-functional business partners including HCP marketing, Access, Corporate Communications, Operational teams, and Business Analytics & Insight to ensure synergy with messaging for healthcare professionals and consumers.
• Collaborate with the other brand team partners to ensure alignment to tactical development in a manner that provides the optimal customer experience.
• Coordinate with agencies and internal teams to ensure campaign assets meet quality standards, budgets, and timelines.

Requirements

• Doctorate degree and 2 years of Marketing and/or Agency Management experience.
• Or Master's degree and 4 years of Marketing and/or Agency Management experience.
• Or Bachelor's degree and 6 years of Marketing and/or Agency Management experience.
• Or Associate's degree and 10 years of Marketing and/or Agency Management experience.
• Or High school diploma / GED and 12 years of Marketing and/or Agency Management experience.
• Strong marketing competence with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Demonstrated strength in analytics to translate data into insights and indicated actions.
• Hands-on experience with TV/OLV creative development and production in partnership with agencies, plus exposure to media trafficking requirements and asset delivery workflows.
• Ability to manage agency relationships, feedback loops, budgets, and timelines.
• Familiarity with MLR processes and requirements that impact consumer marketing strategies.
• Ability to successfully run multiple projects and resources concurrently on time and on budget.
• Strong self-starter, problem-solver, and ability to manage multiple priorities and deadlines in a cross-functional environment.
• Excellent written and verbal communication skills.

Nice to Have

• Prior marketing and/or agency experience in healthcare.
• Strategic thinking, leadership, collaboration, and the ability to serve as a true champion for the consumer.
• Strong understanding of inclusive marketing and cultural relevance in content.
• Ability to build positive relationships and collaborate effectively in a matrix organization.
• Commitment to an empowered and fun team culture.

Qualifications

• Educational qualifications as specified in the requirements (Doctorate, Master's, Bachelor's, Associate's, or High school diploma/GED).

Benefits & Perks

• Salary range of $156,353.00 to $184,355.00 USD.
• Opportunities to work in a collaborative, inclusive environment.
• Potential for professional growth and development.