Marketing SEO Content Senior Specialist

UniFirst

Wilmington, DE

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Marketing SEO Content Writer is a key team member who helps to drive the Marketing team's mission of delivering the right message to the right customer at the right time. They are responsible for crafting compelling content across multiple channels with a focus on SEO performance, user engagement, and messaging effectiveness. Under the guidance of the Director of Marketing Operations and Communication, they work closely with other marketing functions to develop engaging, effective written content to drive brand awareness and generate leads.

Key Responsibilities

Write clear, engaging, and brand-aligned content for a variety of digital channels, including the website, social media, sales and marketing campaigns, services and product descriptions, case studies, blogs, video scripts, and other sales and marketing materials.
Conduct keyword research and implement on-page SEO best practices to improve organic visibility and search rankings.
Work closely with the Creative team in planning and coordinating material with a focus on search engine rankings.
Review and copyedit content proofs.
Conduct original interviews and create multimedia content to accompany publications and online products.
Take the lead on reviewing, organizing, and responding to Google reviews working with Marketing Content and Digital managers.
Analyze content performance using analytics tools and optimize accordingly for better results.
Stay up-to-date on SEO trends, social media algorithms, and digital content best practices.
Develop knowledge of trends and issues in the uniforms and textiles industry.

Requirements

Undergraduate degree required.
2-5 years of content writing experience.
Extensive knowledge of social media platforms including Instagram, Facebook, Google locations for business, and LinkedIn.
Strong writing, communication, and editing skills for digital channels.
Knowledge of SEO and SEM best practices.
Comfortable scripting short-length videos and audio content.
Driven and hard working with the ability to work collaboratively.
Ability to take direction and multi-task.
Strong organizational skills.
Experience with WordPress, Microsoft Office, Adobe, Excel, and Microsoft Teams is a plus.
Natural curiosity and willingness to learn.
Team player and adaptable to changing needs in a fast-paced environment.

Nice to Have

Experience with WordPress, Microsoft Office, Adobe, Excel, Microsoft Teams.

Qualifications

Undergraduate degree

Benefits & Perks

401K with Company Match
Profit Sharing
Health Insurance
Employee Assistance Program
Life Insurance
Paid Time Off
Tuition Reimbursement
30% Employee Discount
Employee Referral Bonuses

Working at UniFirst

UniFirst is an international leader in the garment and uniform services industry, employing over 14,000 team partners serving 300,000 business customer locations across the U.S., Canada, and Europe. Recognized on Forbes' 'Platinum 400 - Best Big Companies' list and included in Selling Power magazine's 'Best Companies to Sell For' list, the company emphasizes growth, diversity, and a supportive work environment. As an 80-year-old company, it values innovation, teamwork, and employee development, and is committed to equal opportunity employment.

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