Marketing - Social Media Specialist

About the Role

Key Responsibilities

• Develop and execute results-driven social media strategies aligned with the overall marketing goals of the women's retail brand.
• Create engaging, on-brand content across platforms, with a focus on Facebook, Instagram, TikTok, Pinterest, and YouTube.
• Be comfortable appearing on camera for content creation, including reels, TikToks, and YouTube shorts.
• Produce and edit high-quality videos and user-generated content to align with current social media trends.
• Manage external content creators (excluding influencers and affiliates), providing direction and feedback to ensure content aligns with brand standards.
• Monitor and manage all social media channels, ensuring consistent branding, messaging, and engagement.
• Engage actively with the online community by responding to comments, messages, and inquiries.
• Collaborate with the marketing team to support product launches, sales promotions, and seasonal campaigns.
• Stay current with platform trends, tools, and algorithm changes to maximize content performance.
• Analyze social media performance metrics and adjust strategies as needed to optimize results.
• Identify key performance indicators (KPIs) and report regularly on progress and insights.
• Conduct competitor analysis to identify opportunities for differentiation and growth.
• Partner with internal creative teams—including graphic designers, photographers, and content writers—to produce cohesive, brand-aligned social media assets.

Requirements

• Proven experience as a Social Media Specialist or similar role, ideally within the women's retail or e-commerce industry.
• Comfortable and confident appearing on camera to create engaging video content.
• Proficient in video editing tools and techniques (e.g., CapCut, InShot, Adobe Premiere Rush, or similar).
• Experience with Canva for content creation and design.
• Familiarity with Shopify for product tagging, linking, and basic e-commerce functionality.
• Outstanding written and verbal communication skills with a passion for storytelling and brand building.
• Deep understanding of major social media platforms, algorithms, and content best practices.
• Experience managing external content creators (excluding influencers and affiliates) and providing creative direction.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer).
• Strong analytical skills, capable of interpreting data to inform content strategy.
• Ability to juggle multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a knack for spotting and leveraging emerging trends.
• Minimum 2 years experience in social media management.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Nice to Have

• Experience with video editing tools such as Adobe Premiere Pro.
• Experience managing social media for fashion retail or e-commerce brands.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2 years experience in social media management.

Benefits & Perks

• Monthly Employee Appreciation Activities including team lunches and fun events.
• Paid 30-Minute Lunch Breaks.
• Free Snacks and Soda.
• Employee Discount on collections.