Marketing Specialist

About the Role

Key Responsibilities

• Support execution of marketing initiatives for a varied portfolio of real estate agents, resulting in business growth and satisfaction.
• Project manage the creation of custom agent marketing needs including managing the design workflow, liaising with vendors, communicating updates with agents, and following up on success/metrics post campaign.
• Develop marketing strategies and recommendations that cut through the noise and allow agents to maximize their budget effectiveness against tactics that grow their business and achieve their goals; this includes branding, print advertising, digital, social, direct mail, video, paid media, etc.
• Act as a subject matter expert by deeply understanding market performance, client account needs, Compass tools and programming, and regional nuances.
• Organize and assemble templated creative work such as print ads, brochures, and more utilizing InDesign.
• Provide personalized recognition notes and proactively craft targeted marketing strategies to create 'surprise & delight' experiences for agents.
• Be a culture carrier who inspires and empowers those around you with a positive and constructive approach to creating and implementing change.

Requirements

• 2-5 years of marketing experience.
• Skilled communicator with great interpersonal skills; ability to build and manage relationships with empathy and handle objections.
• Deep understanding of marketing strategy and planning with the ability to identify effective tactics across multiple channels.
• Excellent project management skills with a proven track record of meeting deadlines.
• Ability to work independently and take ownership over accounts while collaborating in a team environment.
• Meticulous attention to detail and highly organized.
• Comfortable with a fast-paced environment and evolving responsibilities.
• Passionate about the intersection of marketing and technology and able to speak to its benefits.
• Proficiency in Adobe Creative Suite, specifically InDesign.
• Prior real estate industry experience preferred.

Nice to Have

• Prior real estate industry experience.

Qualifications

• Educational background not explicitly specified; relevant experience and skills are emphasized.

Benefits & Perks

• Participation in incentive programs which may include cash, equity, or commissions.
• Paid vacation, holidays, sick time, parental leave, and recharge leave.
• Medical, tele-health, dental, and vision benefits.
• 401(k) plan.
• Flexible spending accounts (FSAs).
• Commuter program.
• Life and disability insurance.
• Maven (support system for new parents).
• Carrot (fertility benefits).
• UrbanSitter (caregiver referral network).
• Employee Assistance Program.
• Pet insurance.