Marketing Specialist

About the Role

Key Responsibilities

• Works under the supervision of the Director of External Relations to develop and execute communications and marketing strategies in a team environment.
• Implements best practices in online reputation management as identified in policies, hospital leadership, or the marketing and communications team.
• Supports patient experience initiatives by teaching AIDET trainings, evaluating patient satisfaction themes, and assisting with process improvement projects.
• Monitors, reports, and responds to online patient feedback to support reputation management.
• Creates, schedules, and tracks engagement for social media content across platforms such as Facebook, Instagram, and LinkedIn.
• Supports internal community relations activities including employee appreciation, content creation for internal communications, and updating the intranet.
• Maintains hospital’s LinkedIn profile, supports talent recruitment efforts, and manages community volunteer programs.
• Helps coordinate community outreach events such as fairs, sports physicals, and flu clinics.
• Assists with medical minute videos, podcast coordination, and donor/patient storytelling to support reputation and community engagement.

Requirements

• Accomplished verbal and written communication skills.
• Exceptional interpersonal skills.
• Strong analytical ability, especially related to patient experience.
• Experience with social media platforms and content posting.
• Proficiency in Microsoft Office products (Word, Excel, PowerPoint).
• Ability to understand and convey the brand through visual and written communications.
• Ability to partner cross-functionally with various teams.
• Bachelor's or Associate's degree, preferably in communications or a related field.
• At least 2 years of experience in a communications or customer service role.
• Experience in organizational reputation management, including managing LinkedIn, social media, and online reviews.
• Experience volunteering for a non-profit or healthcare organization.

Nice to Have

• Knowledge of digital marketing tools such as web CMS (e.g., Hubspot), analytics, SEO, and marketing automation.
• Experience working collaboratively in a team environment.
• Knowledge and understanding of marketing strategies and techniques.
• Experience working in the healthcare industry.

Qualifications

• Using a mouse/keyboard.
• Operating a camera/phone camera.
• Sitting, standing, walking, lifting, carrying, pushing, pulling, stooping, kneeling, crouching, reaching, handling, talking, hearing, and seeing.

Benefits & Perks

• Medical/Vision, Dental, Health Savings Account, and Paid Leave Time.
• Employer Paid Life Insurance and Long-Term Disability.
• Retirement plan with Employer Matching Contributions.
• Voluntary Benefits including Life Insurance, Critical Illness, Accident Insurance, and Short-Term Disability.
• Services Discount and EAP Resources.